This is a civil action brought by the Government in 1949 under
§ 15 of the Clayton Act to enjoin violations of § 7 of
that Act resulting from the purchase by du Pont in 1917-1919 of a
23% stock interest in General Motors. The essence of the charge was
that, by means of the close relationship of the two companies, du
Pont had obtained an illegal preference over competitors in the
sale of automotive finishes and fabrics to General Motors, thus
tending to "create a monopoly" in a "line of commerce." After
trial, the District Court dismissed the complaint on the ground
that the Government had failed to prove its case, and the
Government appealed directly to this Court.
Held: the Government proved a violation of § 7;
the judgment is reversed, and the cause is remanded to the District
Court for a determination, after further hearing, of the equitable
relief necessary and appropriate in the public interest to
eliminate the effects of the stock acquisition offensive to the
statute. Pp.
353 U. S.
588-608.
(a) Any acquisition by one corporation of all or any part of the
stock of another corporation, competitor or not, was within the
reach of § 7 before its amendment in 1950 whenever there was
reasonable likelihood that the acquisition would result in a
restraint of commerce or in the creation of a monopoly of any "line
of commerce" --
i.e., it applied to vertical, as well as
horizontal, stock acquisitions. Pp.
353 U. S.
590-593.
(b) Failure of the Federal Trade Commission to invoke § 7
against vertical stock acquisitions is not a binding administrative
interpretation that Congress did not intend vertical acquisitions
to come within the purview of the Act. P.
353 U. S.
590.
(c) The record shows that automotive finishes and fabrics have
sufficient peculiar characteristics and uses to constitute them
products sufficiently distinct from all other finishes and fabrics
to make them a "line of commerce" within the meaning of the Clayton
Act. Therefore, the bounds of the relevant market for the purposes
of this case are not coextensive with the total market for finishes
and
Page 353 U. S. 587
fabrics, but are coextensive with the automobile industry, the
relevant market for automotive finishes and fabrics. Pp.
353 U. S.
593-595.
(d) The record shows that, quantitatively and percentage-wise,
du Pont supplies the largest part of General Motors' requirements
of finishes and fabrics. Therefore, du Pont has a substantial share
of the relevant market. Pp.
353 U. S.
595-596.
(e) The test of a violation is whether,
at the time of
suit, there is a reasonable probability that the stock
acquisition may lead to a restraint of commerce or tend to create a
monopoly of a line of commerce. Therefore, the Government may
maintain this suit, brought in 1949, based upon an acquisition of
stock which occurred in 1917-1919. Pp.
353 U. S.
596-607.
(f) Even when a purchase of stock is solely for investment, the
plain language of § 7 contemplates an action at any time the
stock is used to bring about, or in attempting to bring about, a
substantial lessening of competition. Pp.
353 U. S.
597-598.
(g) On the record in this case, the background of the
acquisition and the plain implications of the contemporaneous
documents eliminate any basis for a conclusion that the purchase
was made "solely for investment." Pp.
353 U. S.
598-602.
(h) The bulk of du Pont's production of automotive finishes and
fabrics has always supplied the largest part of the requirements of
General Motors, the one customer in the automobile industry
connected to du Pont by a stock interest, and there is an
overwhelming inference that du Pont's commanding position was
promoted by its stock interest, and was not gained solely on
competitive merit. Pp.
353 U. S.
600-605.
(i) It is not requisite to the proof of a violation of § 7
to show that restraint or monopoly was intended. P.
353 U. S.
607.
126 F.
Supp. 235, reversed and remanded.
Page 353 U. S. 588
MR. JUSTICE BRENNAN delivered the opinion of the Court.
This is a direct appeal under § 2 of the Expediting Act
[
Footnote 1] from a judgment of
the District Court for the Northern District of Illinois, [
Footnote 2] dismissing the Government's
action brought in 1949 under § 15 of the Clayton Act.
[
Footnote 3] The complaint
alleged a violation of § 7 of the Act [
Footnote 4] resulting from the purchase by E. I. du
Pont de Nemours and Company in 1917-1919 of a 23% stock interest in
General Motors Corporation. This appeal is from the dismissal of
the action as to du Pont, General Motors, and the corporate holders
of large amounts of du Pont stock, Christiana Securities
Corporation and Delaware Realty & Investment Company. [
Footnote 5]
The primary issue is whether du Pont's commanding position as
General Motors' supplier of automotive
Page 353 U. S. 589
finishes and fabrics was achieved on competitive merit alone, or
because its acquisition of the General Motors' stock, and the
consequent close inter-company relationship, led to the insulation
of most of the General Motors' market from free competition, with
the resultant likelihood, at the time of suit, of the creation of a
monopoly of a line of commerce.
The first paragraph of § 7, pertinent here, provides:
"That no corporation engaged in commerce shall acquire, directly
or indirectly, the whole or any part of the stock or other share
capital of another corporation engaged also in commerce, where the
effect of such acquisition may be to substantially lessen
competition between the corporation whose stock is so acquired and
the corporation making the acquisition, or to restrain such
commerce in any section or community, or tend to create a monopoly
of any line of commerce. [
Footnote
6]"
Section 7 is designed to arrest in its incipiency not only the
substantial lessening of competition from the acquisition by one
corporation of the whole or any part of the stock of a competing
corporation, but also to arrest in their incipiency restraints or
monopolies in a relevant market which, as a reasonable probability,
appear at the time of suit likely to result from the acquisition by
one corporation of all or any part of the stock of any other
corporation. The section is violated whether or not actual
restraints or monopolies, or the substantial lessening of
competition, have occurred or are intended. Acquisitions solely for
investment are excepted, but only if, and so long as, the stock is
not used by voting or otherwise to bring about, or in attempting to
bring about, the substantial lessening of competition.
Page 353 U. S. 590
We are met at the threshold with the argument that § 7,
before its amendment in 1950, applied only to an acquisition of the
stock of a competing corporation, and not to an acquisition by a
supplier corporation of the stock of a customer corporation -- in
other words, that the statute applied only to horizontal, and not
to vertical, acquisitions. This is the first case presenting the
question in this Court.
International Shoe Co. v. Federal Trade
Comm'n, 280 U. S. 291, and
Thatcher Mfg. Co. v. Federal Trade Comm'n, 272 U.
S. 554, involved corporate acquisitions of stock of
competitors.
During the 35 years before this action was brought, the
Government did not invoke § 7 against vertical acquisitions.
The Federal Trade Commission has said that the section did not
apply to vertical acquisitions.
See FTC, Report on
Corporate Mergers and Acquisitions, 168 (1955), H.R.Doc.No. 169,
84th Cong., 1st Sess. Also, the House Committee considering the
1950 revision of § 7 stated that " . . . it has been thought
by some that this legislation [the 1914 Act] applies only to the
so-called horizontal mergers. . . ." H.R.Rep. No. 1191, 81st Cong.,
1st Sess. 11. The House Report adds, however, that the 1950
amendment was purposed " . . . to
make it clear that the
bill applies to all types of mergers and acquisitions, vertical and
conglomerate as well as horizontal. . . ." (Emphasis added.)
This Court has the duty to reconcile administrative
interpretations with the broad antitrust policies laid down by
Congress.
Cf. Automatic Canteen Co. v. Federal Trade
Comm'n, 346 U. S. 61,
346 U. S. 74.
The failure of the Commission to act is not a binding
administrative interpretation that Congress did not intend vertical
acquisitions to come within the purview of the Act.
Accord,
Baltimore & Ohio R. Co. v. Jackson, 353 U.
S. 325,
353 U. S.
331.
The first paragraph of § 7, written in the disjunctive,
plainly is framed to reach not only the corporate acquisition
Page 353 U. S. 591
of stock of a competing corporation, where the effect may be
substantially to lessen competition between them, but also the
corporate acquisition of stock of any corporation, competitor or
not, where the effect may be either (1) to restrain commerce in any
section or community, or (2) tend to create a monopoly of any line
of commerce. The amended complaint does not allege that the effect
of du Pont's acquisition may be to restrain commerce in any section
or community, but alleges that the effect was " . . . to tend to
create a monopoly in particular lines of commerce. . . ."
Section 7 contains a second paragraph dealing with a holding
company's acquisition of stock in two or more corporations.
[
Footnote 7] Much of the
legislative history of the section deals with the alleged holding
company evil. [
Footnote 8] This
history does not aid in interpretation, because our concern here is
with the first paragraph of the section. There is, however,
pertinent legislative history which does aid and support our
construction.
Senator Chilton, one of the Senate Managers of the bill,
explained that the House conferees insisted that, to prohibit just
the acquisitions where the effect was "substantially" to lessen
competition would not accomplish the designed aim of the statute,
because
"a corporation might acquire the stock of another
corporation,
Page 353 U. S. 592
and there would be no lessening of competition, but the tendency
might be to create monopoly or to restrain trade or commerce."
"Therefore," said Senator Chilton,
"there was added . . . the following: 'Or to restrain such
commerce in any section or community or tend to create a monopoly
of any line of commerce.' [
Footnote
9]"
This construction of the section, as embracing three separate
and distinct effects of a stock acquisition, has also been
recognized by a number of federal courts. [
Footnote 10]
We hold that any acquisition by one corporation of all or any
part of the stock of another corporation, competitor or not, is
within the reach of the section whenever the reasonable likelihood
appears that the acquisition will result in a restraint of commerce
or in the creation of a monopoly of any line of commerce. Thus,
although du Pont and General Motors are not competitors, a
violation of the section has occurred if, as a result of the
acquisition, there was at the time of suit a reasonable likelihood
of a monopoly of any line of commerce. Judge Maris correctly stated
in
Transamerica Corp. v. Board of Governors, 206 F.2d 163,
169:
"A monopoly involves the power to . . . exclude competition when
the monopolist desires to do so. Obviously, under Section 7, it was
not necessary . . . to find that . . . [the defendant] has actually
achieved monopoly power, but merely that the stock acquisitions
under attack have brought it measurably closer to that end. For it
is the purpose of the
Page 353 U. S. 593
Clayton Act to nip monopoly in the bud. Since, by definition,
monopoly involves the power to eliminate competition, a lessening
of competition is clearly relevant in the determination of the
existence of a tendency to monopolize. Accordingly, in order to
determine the existence of a tendency to monopoly in . . . any . .
. line of business, the area or areas of existing effective
competition in which monopoly power might be exercised must first
be determined. . . ."
Appellees argue that there exists no basis for a finding of a
probable restraint or monopoly within the meaning of § 7
because the total General Motors market for finishes and fabrics
constituted only a negligible percentage of the total market for
these materials for all uses, including automotive uses. It is
stated in the General Motors brief that, in 1947, du Pont's finish
sales to General Motors constituted 3.5% of all sales of finishes
to industrial users, and that its fabrics sales to General Motors
comprised 1.6% of the total market for the type of fabric used by
the automobile industry.
Determination of the relevant market is a necessary predicate to
a finding of a violation of the Clayton Act because the threatened
monopoly must be one which will substantially lessen competition
"within the area of effective competition." [
Footnote 11] Substantiality can be determined
only in terms of the market affected. The record shows that
automotive finishes and fabrics have sufficient peculiar
characteristics and uses to constitute them products sufficiently
distinct from all other finishes
Page 353 U. S. 594
and fabrics [
Footnote 12]
to make them a "line of commerce" within the meaning of the Clayton
Act.
Cf. Van Camp & Sons Co. v. American Can Co.,
278 U. S. 245.
[
Footnote 13] Thus, the
Page 353 U. S. 595
bounds of the relevant market for the purposes of this case are
not coextensive with the total market for finishes and fabrics, but
are coextensive with the automobile industry, the relevant market
for automotive finishes and fabrics. [
Footnote 14]
The market affected must be substantial.
Standard Fashion
Co. v. Magrane-Houston Co., 258 U. S. 346,
258 U. S. 357.
Moreover, in order to establish a violation of § 7, the
Government must prove a likelihood that competition may be
"foreclosed in a substantial share of . . . [that market]."
[
Footnote 15] Both
requirements are satisfied in this case. The substantiality of a
relevant market comprising the automobile industry is undisputed.
The substantiality of General Motors' share of that market is fully
established in the evidence.
General Motors is the colossus of the giant automobile industry.
It accounts annually for upwards of two fifths of the total sales
of automotive vehicles in the nation. [
Footnote 16]
Page 353 U. S. 596
In 1955, General Motors ranked first in sales and second in
assets among all United States industrial corporations, [
Footnote 17] and became the first
corporation to earn over a billion dollars in annual net income.
[
Footnote 18] In 1947,
General Motors' total purchases of all products from du Pont were
$26,628,274, of which $18,938,229 (71%) represented purchases from
du Pont's Finishes Division. Of the latter amount, purchases of
"Duco" [
Footnote 19] and the
thinner used to apply "Duco" totaled $12,224,798 (65%), and "Dulix"
[
Footnote 20] purchases
totaled $3,179,225. Purchases by General Motors of du Pont fabrics
in 1948 amounted to $3,700,000, making it the largest account of du
Pont's Fabrics Division. Expressed in percentages, du Pont supplied
67% of General Motors' requirements for finishes in 1946, and 68%
in 1947. [
Footnote 21] In
fabrics, du Pont supplied 52.3% of requirements in 1946, and 38.5%
in 1947. [
Footnote 22]
Because General Motors accounts for almost one-half of the
automobile industry's annual sales, its requirements for automotive
finishes and fabrics must represent approximately one-half of the
relevant market for these materials. Because the record clearly
shows that, quantitatively and percentage-wise, du Pont supplies
the largest part of General Motors' requirements, we must conclude
that du Pont has a substantial share of the relevant market.
The appellees argue that the Government could not maintain this
action in 1949, because § 7 is applicable only to the
acquisition of stock, and not to the holding
Page 353 U. S. 597
or subsequent use of the stock. This argument misconceives the
objective toward which § 7 is directed. The Clayton Act was
intended to supplement the Sherman Act. [
Footnote 23] Its aim was primarily to arrest
apprehended consequences of inter-corporate relationships before
those relationships could work their evil, which may be at or any
time after the acquisition, depending upon the circumstances of the
particular case. The Senate declared the objective of the Clayton
Act to be as follows:
". . . Broadly stated, the bill, in its treatment of unlawful
restraints and monopolies, seeks to prohibit and make unlawful
certain trade practices which, as a rule, singly and in themselves,
are not covered by the Act of July 2, 1890 [the Sherman Act], or
other existing antitrust acts, and thus, by making these practices
illegal, to arrest the creation of trusts, conspiracies, and
monopolies
in their incipiency, and before consummation. .
. ."
S.Rep. No. 698, 63d Cong., 2d Sess. 1. (Emphasis added.)
"Incipiency" in this context denotes not the time the stock was
acquired, but any time when the acquisition threatens to ripen into
a prohibited effect.
See Transamerica Corp. v. Board of
Governors, 206 F.2d 163, 166. To accomplish the congressional
aim, the Government may proceed at any time that an acquisition may
be said with reasonable probability to contain a threat that it may
lead to a restraint of commerce or tend to create a monopoly of a
line of commerce. [
Footnote
24] Even when the purchase is solely for investment, the plain
language of § 7 contemplates an action at any time the stock
is used to
Page 353 U. S. 598
bring about, or in attempting to bring about, the substantial
lessening of competition. [
Footnote 25]
Prior cases under § 7 were brought at or near the time of
acquisition.
See, e.g., International Shoe Co. v. Federal Trade
Comm'n, 280 U. S. 291;
V. Vivaudou, Inc. v. Federal Trade Comm'n, 54 F.2d 273;
Federal Trade Comm'n v. Thatcher Mfg. Co., 5 F.2d 615,
rev'd in part on another ground, 272 U. S. 272 U.S.
554;
United States v. Republic Steel Corp., 11 F. Supp.
117;
In re Vanadium-Alloys Steel Co., 18 FTC 194. None
of these cases holds, or even suggests, that the Government is
foreclosed from bringing the action at any time when a threat of
the prohibited effects is evident.
Related to this argument is the District Court's conclusion that
30 years of nonrestraint negated "any reasonable probability of
such a restraint" at the time of the suit. [
Footnote 26] While it is, of course, true that
proof of a mere possibility of a prohibited restraint or tendency
to monopoly will not establish the statutory requirement that the
effect of an acquisition "may be" such restraint or tendency,
[
Footnote 27] the basic
facts found by the District Court demonstrate the error of its
conclusion. [
Footnote
28]
The du Pont Company's commanding position as a General Motors
supplier was not achieved until shortly
Page 353 U. S. 599
after its purchase of a sizable block of General Motors stock in
1917. [
Footnote 29] At that
time, its production for the automobile industry and its sales to
General Motors were relatively insignificant. General Motors then
produced only about 11% of the total automobile production, and its
requirements, while relatively substantial, were far short of the
proportions they assumed as it forged ahead to its present place in
the industry.
At least 10 years before the stock acquisition, the du Pont
Company, for over a century the manufacturer of military and
commercial explosives, had decided to expand its business into
other fields. It foresaw the loss of its market for explosives
after the United States Army and Navy decided in 1908 to construct
and operate their own plants. Nitrocellulose, a nitrated cotton,
was the principal raw material used in du Pont's manufacture of
smokeless powder. A search for outlets for this raw material
uncovered requirements in the manufacture of lacquers, celluloid,
artificial leather, and artificial silk. The first step taken was
the du Pont purchase in 1910 of the Fabrikoid Company, then the
largest manufacturer of artificial leather, reconstituted as the du
Pont Fabrikoid Company in 1913.
The expansion program was barely started, however, when World
War I intervened. The du Pont Company suddenly found itself
engulfed with orders for military explosives from foreign nations
later to be allies of the United States in the war, and it had to
increase its capacity and plant facilities from 700,000 to
37,000,000 pounds per month at a cost exceeding $200,000,000.
Profits accumulated, and ultimately amounted to $232,000,000. The
need to find postwar uses for its expanded facilities and
organization now being greater than ever,
Page 353 U. S. 600
du Pont continued its expansion program during the war years,
setting aside $90,000,000 for the purpose. In September, 1915, du
Pont bought the Arlington Works, one of the Nation's two largest
celluloid companies. In June, 1916, the Fairfield Rubber Company,
producers of rubber-coated fabrics for automobile and carriage
tops, was taken over by du Pont Fabrikoid. In March, 1917, purchase
was made of Harrison Brothers and Company, manufacturers of paint,
varnish, acids and certain inorganic chemicals used in paint
manufacture. Shortly afterwards, Harrison absorbed Beckton Chemical
Company, a color manufacturer, and, also in 1917, the Bridgeport
Wood Finishing Company, a varnish manufacturer.
Thus, before the first block of General Motors stock was
acquired, du Pont was seeking markets not only for its
nitrocellulose, but also for the artificial leather, celluloid,
rubber-coated goods, and paints and varnishes in demand by
automobile companies. In that connection, the trial court expressly
found that
". . . reports and other documents written at or near the time
of the investment show that du Pont's representatives were well
aware that General Motors was a large consumer of products of the
kind offered by du Pont,"
and that John J. Raskob, du Pont's treasurer and the principal
promoter of the investment, "for one, thought that du Pont would
ultimately get all that business. . . ." [
Footnote 30]
The Company's interest in buying into General Motors was
stimulated by Raskob and Pierre S. du Pont, then du Pont's
president, who acquired personal holdings of General Motors stock
in 1914. General Motors was organized six years earlier by William
C. Durant to acquire previously independent automobile
manufacturing companies -- Buick, Cadillac, Oakland, and
Oldsmobile. Durant later brought in Chevrolet, organized by
Page 353 U. S. 601
him when he was temporarily out of power during 1910-1915 and a
bankers' group controlled General Motors. In 1915, when Durant and
the bankers deadlocked on the choice of a Board of Directors, they
resolved the deadlock by an agreement under which Pierre S. du Pont
was named Chairman of the General Motors Board and Pierre S. du
Pont, Raskob and two nominees of Mr. du Pont were named neutral
directors. By 1916, Durant settled his differences with the bankers
and resumed the presidency and his controlling position in General
Motors. He prevailed upon Pierre S. du Pont and Raskob to continue
their interest in General Motors' affairs, which both did as
members of the Finance Committee, working closely with Durant in
matters of finances and operations and plans for future expansion.
Durant persistently urged both men and the "Wilmington people, as
he called it," [
Footnote 31]
to buy more stock in General Motors.
Finally, Raskob broached to Pierre S. du Pont the proposal that
part of the fund earmarked for du Pont expansion be used in the
purchase of General Motors stock. At this time, about $50,000,000
of the $90,000,000 fund was still in hand. Raskob foresaw the
success of the automobile industry and the opportunity for great
profit in a substantial purchase of General Motors stock. On
December 19, 1917, Raskob submitted a Treasurer's Report to the du
Pont Finance Committee recommending a purchase of General Motors
stock in the amount of $25,000,000. That report makes clear that
more than just a profitable investment was contemplated. A major
consideration was that an expanding General Motors would provide a
substantial market needed by the burgeoning du Pont organization.
Raskob's summary of reasons in support of the purchase includes
this statement:
Page 353 U. S. 602
"Our interest in the General Motors Company will undoubtedly
secure for us the entire Fabrikoid, Pyralin [celluloid], paint, and
varnish business of those companies,
which is a substantial
factor."
(Emphasis added.) [
Footnote
32]
This thought, that the purchase would result in du Pont's
obtaining a new and substantial market, was echoed in the Company's
1917 and 1918 annual reports to stockholders. In the 1917 report
appears:
"Though this is a new line of activity, it is one of great
promise, and one that seems to be well suited to the character of
our organization.
The motor companies are very large consumers
of our Fabrikoid and Pyralin, as well as paints and
varnishes."
(Emphasis added.) The 1918 report says: "The consumption of
paints, varnishes and fabrikoid in the manufacture of automobiles
gives another common interest."
This background of the acquisition, particularly the plain
implications of the contemporaneous documents, destroys any basis
for a conclusion that the purchase was made "solely for
investment." Moreover, immediately after the acquisition, du Pont's
influence growing out of it was brought to bear within General
Motors to achieve primacy for du Pont as General Motors' supplier
of automotive fabrics and finishes.
Two years were to pass before du Pont's total purchases of
General Motors stock brought its percentage to 23% of the
outstanding stock and its aggregate outlay to $49,000,000. During
that period, du Pont and Durant worked under an arrangement giving
du Pont primary responsibility for finances and Durant the
responsibility for operations. But J. A. Haskell, du Pont's former
sales manager and vice-president, became the General Motors
vice-president in charge of the operations committee. The trial
judge said that Haskell
". . . was willing to undertake
Page 353 U. S. 603
the responsibility of keeping du Pont informed of General Motors
affairs during Durant's regime. . . . [
Footnote 33]"
Haskell frankly and openly set about gaining the maximum share
of the General Motors market for du Pont. In a contemporaneous 1918
document, he reveals his intention to "pave the way for perhaps a
more general adoption of our material," and that he was
thinking
"how best to get cooperation [from the several General Motors
Divisions] whereby makers of such of the low priced cars as it
would seem possible and wise to get transferred will be put in the
frame of mind necessary for its adoption [du Pont's artificial
leather]."
Haskell set up lines of communication within General Motors to
be in a position to know at all times what du Pont products and
what products of du Pont competitors were being used. It is not
pure imagination to suppose that such surveillance from that source
made an impressive impact upon purchasing officials. It would be
understandably difficult for them not to interpret it as meaning
that a preference was to be given to du Pont products. Haskell also
actively pushed the program to substitute Fabrikoid artificial
leathers for genuine leather, and sponsored use of du Pont's
Pyralin sheeting through a liaison arrangement set up between
himself and the du Pont sales organization.
Thus sprung from the barrier, du Pont quickly swept into a
commanding lead over its competitors, who were never afterwards in
serious contention. Indeed, General Motors' then principal paint
supplier, Flint Varnish and Chemical Works, early in 1918 saw the
handwriting on the wall. The Flint president came to Durant asking
to be bought out, telling Durant, as the trial judge found, that
he
"knew du Pont had bought a substantial interest in General
Motors and was interested in the paint industry; that . . . [he]
felt he would lose a valuable
Page 353 U. S. 604
customer, General Motors. [
Footnote 34]"
The du Pont Company bought the Flint Works, and later dissolved
it.
In less than four years, by August, 1921, Lammot du Pont, then a
du Pont vice-president and later Chairman of the Board of General
Motors, in response to a query from Pierre S. du Pont, then
Chairman of the Board of both du Pont and General Motors, "whether
General Motors was taking its entire requirements of du Pont
products from du Pont," was able to reply that four of General
Motors' eight operating divisions bought from du Pont their entire
requirements of paints and varnishes, five their entire
requirements of Fabrikoid, four their entire requirements of rubber
cloth, and seven their entire requirements of Pyralin and
celluloid. Lammot du Pont quoted du Pont's sales department as
feeling that
"the condition is improving, and that eventually satisfactory
conditions will be established in every branch, but they wouldn't
mind seeing things going a little faster."
Pierre S. du Pont responded that,
"with the change of management at Cadillac, Oakland, and Olds
[Cadillac was taking very little paints and varnishes, and Oakland
but 50%; Olds was taking only part of its requirements for
fabrikoid], I believe that you should be able to sell substantially
all of the paint, varnish and fabrikoid products needed."
He also suggested that "a drive should be made for the Fisher
Body business. Is there any reason why they have not dealt with
us?"
Fisher Body was stubbornly resistant to du Pont sales pressure.
General Motors, in 1920, during Durant's time, acquired 60% stock
control of Fisher Body Company. However, a voting trust was
established giving the Fisher brothers broad powers of management.
They insisted on running their own show, and for years withstood
efforts of high-ranking du Pont and General Motors executives
to
Page 353 U. S. 605
get them to switch to du Pont from their accustomed sources of
supply. Even after General Motors obtained 100% stock control in
1926, the Fisher brothers retained sufficient power to hold out. By
1947 and 1948, however, Fisher resistance had collapsed, and the
proportions of its requirements supplied by du Pont compared
favorably with the purchases by other General Motors Divisions.
In 1926, the du Pont officials felt that too much General Motors
business was going to its competitors. When Pierre S. du Pont and
Raskob expressed surprise, Lammot du Pont gave them a breakdown, by
dollar amounts, of the purchases made from du Pont's competitors.
This breakdown showed, however, that only Fisher Body of the
General Motors divisions was obtaining any substantial proportion
of its requirements from du Pont's competitors.
Competitors did obtain higher percentages of the General Motors
business in later years, although never high enough at any time
substantially to affect the dollar amount of du Pont's sales.
Indeed, it appears likely that General Motors probably turned to
outside sources of supply at least in part because its requirements
outstripped du Pont's production, when General Motors' proportion
of total automobile sales grew greater and the company took its
place as the sales leader of the automobile industry. For example,
an undisputed Government exhibit shows that General Motors took 93%
of du Pont's automobile Duco production in 1941, and 83% in
1947.
The fact that sticks out in this voluminous record is that the
bulk of du Pont's production has always supplied the largest part
of the requirements of the one customer in the automobile industry
connected to du Pont by a stock interest. The inference is
overwhelming that du Pont's commanding position was promoted by its
stock interest, and was not gained solely on competitive merit.
Page 353 U. S. 606
We agree with the trial court that considerations of price,
quality, and service were not overlooked by either du Pont or
General Motors. Pride in its products and its high financial stake
in General Motors' success would naturally lead du Pont to try to
supply the best. But the wisdom of this business judgment cannot
obscure the fact, plainly revealed by the record, that du Pont
purposely employed its stock to pry open the General Motors market
to entrench itself as the primary supplier of General Motors'
requirements for automotive finishes and fabrics. [
Footnote 35]
Page 353 U. S. 607
Similarly, the fact that all concerned in high executive posts
in both companies acted honorably and fairly, each in the honest
conviction that his actions were in the best interests of his own
company and without any design to overreach anyone, including du
Pont's competitors, does not defeat the Government's right to
relief. It is not requisite to the proof of a violation of § 7
to show that restraint or monopoly was intended.
The statutory policy of fostering free competition is obviously
furthered when no supplier has an advantage over his competitors
from an acquisition of his customer's stock likely to have the
effects condemned by the statute. We repeat that the test of a
violation of § 7 is whether, at the time of suit, there is a
reasonable probability that the acquisition is likely to result in
the condemned restraints. The conclusion upon this record is
inescapable that such likelihood was proved as to this acquisition.
The fire that was kindled in 1917 continues to smolder. It burned
briskly to forge the ties that bind the General Motors market to du
Pont, and if it has quieted down, it remains hot, and, from past
performance, is likely at any time to blaze, and make the fusion
complete. [
Footnote 36]
The judgment must therefore be reversed, and the cause remanded
to the District Court for a determination, after further hearing,
of the equitable relief necessary and appropriate in the public
interest to eliminate the effects of the acquisition offensive to
the statute. The District Courts, in the framing of equitable
decrees, are clothed
Page 353 U. S. 608
"with large discretion to model their judgments to fit the
exigencies of the particular case."
International Salt Co. v.
United States, 332 U. S. 392,
332 U. S.
400-401.
The motion of the appellees Christiana Securities Company and
Delaware Realty and Investment Company for dismissal of the appeal
as to them is denied. It seems appropriate that they be retained as
parties pending determination by the District Court of the relief
to be granted.
It is so ordered.
MR. JUSTICE CLARK, MR. JUSTICE HARLAN and MR. JUSTICE WHITTAKER
took no part in the consideration or decision of this case.
[
Footnote 1]
32 Stat. 823, as amended, 15 U.S.C. § 29. The Court noted
probable jurisdiction. 350 U.S. 815.
[
Footnote 2]
126 F.
Supp. 235.
[
Footnote 3]
38 Stat. 736, 15 U.S.C. (1946 ed.) § 25.
[
Footnote 4]
This action is governed by the Clayton Act as it was before the
1950 amendments, which, by their terms, are inapplicable to
acquisitions prior to 1950. 64 Stat. 1125, 15 U.S.C. § 18.
[
Footnote 5]
The amended complaint also alleged violation of §§ 1
and 2 of the Sherman Act. 26 Stat. 209, as amended, 50 Stat. 693,
15 U.S.C. §§ 1, 2. In view of our determination of the
case, we are not deciding the Government's appeal from the
dismissal of the action under the Sherman Act.
[
Footnote 6]
38 Stat. 731, 15 U.S.C. (1946 ed.) § 18.
[
Footnote 7]
This paragraph provides:
"No corporation shall acquire, directly or indirectly, the whole
or any part of the stock or other share capital of two or more
corporations engaged in commerce where the effect of such
acquisition, or the use of such stock by the voting or granting of
proxies or otherwise, may be to substantially lessen competition
between such corporations, or any of them, whose stock or other
share capital is so acquired, or to restrain such commerce in any
section or community, or tend to create a monopoly of any line of
commerce."
38 Stat. 731, 15 U.S.C. (1946 ed.) § 18.
[
Footnote 8]
See, e.g., S.Rep. No. 698, 63d Cong., 2d Sess. 13;
H.R.Rep. No. 627, 63d Cong., 2d Sess. 17.
[
Footnote 9]
51 Cong.Rec. 16002.
[
Footnote 10]
Aluminum Co. of America v. Federal Trade Comm'n, 284 F.
401;
Ronald Fabrics Co. v. Verney Brunswick Mills,
Inc., 152 F.
Supp. 136;
United States v. New England Fish Exchange,
258 F. 732;
cf. Transamerica Corp. v. Board of Governors,
206 F.2d 163;
Sidney Morris & Co. v. National Assn. of
Stationers, 40 F.2d 620, 625.
[
Footnote 11]
Standard Oil Co. of California v. United States,
337 U. S. 293,
337 U. S. 299,
note 5. Section 3 of the Act, with which the Court was concerned in
Standard Oil, makes unlawful certain agreements " . . .
where the effect . . . may be to substantially lessen competition
or tend to create a monopoly
in any line of commerce." 38
Stat. 731, 15 U.S.C. (1946 ed.) § 14. (Emphasis added.)
[
Footnote 12]
For example, the following is said as to finishes in the du Pont
brief:
"The largest single finish item which du Pont sells to General
Motors is a low viscosity nitrocellulose lacquer, discovered and
patented by du Pont, and for which its trademark is 'Duco.' . .
."
"
* * * *"
"The invention and development of 'Duco' represented a truly
significant advance in the art of paint making and in the
production of automobiles; without 'Duco,' mass production of
automobiles would not have been possible."
"By the early 1920's, the need for better finishing materials
for automobiles had become urgent. . . . The varnish method then
used in finishing automobiles was described in detail at the trial
by automobile pioneers. . . . Finishing an automobile with varnish
required an intolerably long time -- up to 3 or 4 weeks -- to apply
the numerous coats needed. When the finish was complete, its
longest life expectancy was less than a year, and often it began to
peel off before the car was delivered. . . ."
Du Pont's Director of Sales since 1944, Nickowitz, testified as
to fabrics sold to automobile manufacturers as follows:
"Q. Now, over the years, isn't it true that, speaking generally,
du Pont has followed the policy in selling its fabrics to the
automobile field of undercutting its competitors in price? You
don't try to sell it on a lower price than that quoted by any other
competitor, do you?"
"A. Well, we don't know. We go in and we bid based on our costs.
Now, in the automotive industry, we have a different situation
than you do in the furniture trade, for example, where you have an
established price."
"
You see, in the automobile industry, each manufacturer uses
a different construction. They all have their own peculiar ideas of
what they want about these fabrics. Some want dyed backs, and some
want different finishes, so you don't have any standard prices in
the automobile industry."
(Emphasis added.)
And see extended discussions in the
opinion of the trial court, as to finishes, 126 F. Supp. at
288-292, as to fabrics, 126 F. Supp. at 296-300.
[
Footnote 13]
"The phrase ['in any line of commerce'] is comprehensive, and
means that if the forbidden effect or tendency is produced in one
out of all the various lines of commerce, the words 'in any line of
commerce' literally are satisfied."
278 U.S. at
278 U. S.
253.
[
Footnote 14]
The General Motors brief states:
"If the market for these products were solely or mainly the
General Motors Corporation, or the automobile industry as a whole,
General Motors' volume and present share of the automobile industry
might constitute a market large enough for the Government to rely
on."
[
Footnote 15]
Standard Oil Co. of California v. United States,
337 U. S. 293 at
337 U. S.
314.
[
Footnote 16]
Moody's Industrials lists General Motors' proportion of the
industry:
Percent Percent
1938 42+ 1947 38.5
1939 42+ 1948 38.8
1940 45.6 1949 42.7
1941 45.3 1950 45.6
1942 W.W.II 1951 41.8
1943 W.W.II 1952 40.3
1944 W.W.II 1953 44.7
1945 W.W.II 1954 49.9
1946 36.3 1955 48.8
[
Footnote 17]
Fortune Directory of the 500 Largest U.S. Industrial
Corporations, July, 1956, p. 2.
[
Footnote 18]
N.Y. Times, Feb. 3, 1956, p. 1, col. 3.
[
Footnote 19]
A finish developed specially by du Pont and General Motors for
use as an automotive finish.
[
Footnote 20]
A synthetic enamel developed by du Pont which is used on
refrigerators, also manufactured by General Motors.
[
Footnote 21]
126 F. Supp. at 295.
[
Footnote 22]
Id., 126 F. Supp. at 300-301.
[
Footnote 23]
Standard Fashion Co. v. Magrane-Houston Co.,
258 U. S. 346.
[
Footnote 24]
Cf. Corn Products Refining Co. v. Federal Trade Comm'n,
324 U. S. 726,
324 U. S.
738.
[
Footnote 25]
Section 7 provides, in pertinent part:
"This section shall not apply to corporations purchasing such
stock solely for investment and not using the same by voting or
otherwise to bring about, or in attempting to bring about, the
substantial lessening of competition. . . ."
38 Stat. 731, 15 U.S.C. (1946 ed.) § 18.
[
Footnote 26]
126 F. Supp. at 335.
[
Footnote 27]
Standard Fashion Co. v. Magrane-Houston Houston Co.,
258 U. S. 346 at
258 U. S.
356-357.
[
Footnote 28]
There is no significant dispute as to the basic facts pertinent
to the decision. We are thus not confronted here with the provision
of Fed.Rules Civ.Proc. 52(a) that findings of fact shall not be set
aside unless clearly erroneous.
[
Footnote 29]
Before 1917, du Pont supplied General Motors with coated
fabrics. 126 F. Supp. at 297.
[
Footnote 30]
126 F. Supp. at 243.
[
Footnote 31]
126 F. Supp. at 241.
[
Footnote 32]
126 F. Supp. at 241.
[
Footnote 33]
126 F. Supp. at 245.
[
Footnote 34]
126 F. Supp. at 267.
[
Footnote 35]
The du Pont policy is well epitomized in a 1926 letter written
by a former du Pont employee, J. L. Pratt, when a General Motors
vice-president and member of the Executive Committee, to the
general manager of a General Motors Division:
"I am glad to know that your manufacturing, chemical, and
purchasing divisions feel they would be in better hands possibly by
dealing with du Pont than with local companies. From a business
standpoint, no doubt, your organization would be influenced to give
the business, under equal conditions, to the local concerns.
However, I think, when General Motors divisions recognize the
sacrifice that the du Pont Company made in 1920 and 1921 to keep
General Motors Corporation from being put in a very bad light
publicly -- the du Pont Company going to the extent of borrowing
$35,000,000 on its notes when the company was entirely free of debt
in order to prevent a large amount of General Motors stock being
thrown on the open market -- they should give weight to this which,
in my mind, more than over-balances consideration of local
conditions. In other words, I feel that, where conditions are equal
from the standpoint of quality, service, and price, the du Pont
Company should have the major share of General Motors divisions'
business on those items that the du Pont Company can take on the
basis of quality, service, and price. If it is possible to use the
product from more than one company, I do not think it advisable to
give any one company all of the business, as I think it is
desirable to always keep a competitive situation; otherwise, any
supplier is liable to grow slack in seeing that you have the best
service and price possible."
"I have expressed my own personal sentiments in this letter to
you in order that you might have my point of view, but I do not
wish to influence your organization in any way that would be
against your own good judgment, keeping in mind that, above all,
the prime consideration is to do the best thing for Delco-Light
Company, and that considerations in regard to the du Pont Company
or other concerns are secondary, and I am sure this is your
feeling."
[
Footnote 36]
The potency of the influence of du Pont's 23% stock interest is
greater today because of the diffusion of the remaining shares
which, in 1947, were held by 436,510 stockholders; 92% owned no
more than 100 shares each, and 60% owned no more than 25 shares
each. 126 F. Supp. at 244.
MR. JUSTICE BURTON, whom MR. JUSTICE FRANKFURTER joins,
dissenting.
In June, 1949, the United States brought this civil action in
the United States District Court for the Northern District of
Illinois under § 4 of the Sherman Act and § 15 of the
Clayton Act to enjoin alleged violations of §§ 1 and 2 of
the Sherman Act, and § 7 of the Clayton Act. The amended
complaint, insofar as pertinent to the issues here, alleged that du
Pont and General Motors have been engaged, since 1915, in a
combination and conspiracy to restrain and monopolize interstate
trade, and that du Pont's acquisition of General Motors' stock had
the effect of restraining trade and tending to create a monopoly.
In brief, it was alleged that, by means of the relationship between
du Pont and General Motors, du Pont intended to obtain, and did
obtain, an illegal preference over its competitors in the sale to
General Motors of its products, and a further illegal preference in
the development of chemical discoveries made by General Motors.
Appellees denied the charges.
Page 353 U. S. 609
The trial of these issues took nearly seven months. The District
Court heard 52 witnesses, including most of the principal actors,
and received over 2,000 exhibits. The evidence contained in the
8,283-page transcript of record covers in minute and intimate
detail the facts bearing on the Government's charge that du Pont,
by coercion, agreement, control, or influence, had interfered
unlawfully with General Motors' purchasing and manufacturing
policies. On the basis of this evidence, the District Court found
that the Government had failed to prove its case, and,
specifically, that (a) du Pont did not control General Motors, (b)
there had been "no limitation or restraint upon General Motors'
freedom to deal freely and fully with competitors of du Pont" or
upon its "freedom . . . to deal with its chemical discoveries," and
(c), after 30 years in which no such restraint had resulted, there
was no "basis for a finding that there is or has been any
reasonable probability of such a restraint within the meaning of
the Clayton Act."
126 F.
Supp. 235, 335.
The Government's basic contention in this Court is that du Pont
violated §§ 1 and 2 of the Sherman Act in that, by means
of its alleged control of General Motors, it obtained an unlawful
preference with respect to General Motors' purchases of materials.
In the closing pages of its brief, and for a few minutes in its
oral argument, the Government added the assertion that du Pont had
violated § 7 of the Clayton Act in that its stock interest in
General Motors "has been used to channel General Motors' purchases
to du Pont."
This Court, ignoring the Sherman Act issues which have been the
focal point of eight years of litigation, now holds that du Pont's
acquisition of a 23% stock interest in General Motors during the
years 1917-1919 violates § 7 of the Clayton Act because,
"at the time of suit [in 1949], there [was] a reasonable
probability that the acquisition [was] likely to result in the
condemned
Page 353 U. S. 610
restraints."
ante, p.
353 U. S. 607.
In reaching this conclusion, the Court holds (1) that § 7 of
the Clayton Act applies to vertical, as well as horizontal, stock
acquisitions; (2) that, in determining whether the effect of the
stock acquisition is such as to constitute a restraint within
§ 7, the time chosen by the Government in bringing the action
is controlling, rather than the time of the acquisition itself; and
(3) that § 7 is violated when, at the time of suit, there is a
reasonable probability that the stock acquisition is likely to
result in the foreclosure of competitors of the acquiring
corporation from a substantial share of the relevant market.
In applying these principles to this case, the Court purports to
accept the carefully documented findings of fact of the District
Court. Actually, it overturns numerous well supported findings of
the District Court by now concluding that du Pont did not purchase
General Motors' stock solely for investment; that du Pont's stock
interest resulted in practical or working control of General
Motors; that du Pont has used or might use this "control" to secure
preferences in supplying General Motors with automobile finishes
and fabrics; that the relevant market includes only automobile
finishes and fabrics; and that there was, even at the time of suit
in 1949, a reasonable probability that du Pont's competitors might
be foreclosed from a substantial share of this relevant market.
The Court's decision is far-reaching. Although § 7 of the
Clayton Act was enacted in 1914 -- over 40 years ago -- this is the
first case in which the United States or the Federal Trade
Commission has sought to apply it to a vertical integration.
[
Footnote 2/1] Likewise, this
appears to be the first case in which it ever has been argued that
§ 7 is applicable to a stock acquisition which took place
many
Page 353 U. S. 611
years before. [
Footnote 2/2] The
Court, in accepting both of these contentions, disregards the
language and purpose of the statute, 40 years of administrative
practice, and all the precedents except one District Court
decision. The sweeping character of the Court's pronouncement is
further evident from the fact that, to make its case, the Court
requires no showing of any misuse of a stock interest -- either at
the time of acquisition or subsequently -- to gain preferential
treatment from the acquired corporation. All that is required, if
this case is to be our guide, is that some court in some future
year be persuaded that a "reasonable probability" then exists that
an advantage over competitors in a narrowly construed market may be
obtained as a result of the stock interest. Thus, over 40 years
after the enactment of the Clayton Act, it now becomes apparent for
the first time that § 7 has been a sleeping giant all along.
Every corporation which has acquired a stock interest in another
corporation after the enactment of the Clayton Act in 1914, and
which has had business dealings with that corporation is exposed,
retroactively, to the bite of the newly discovered teeth of §
7.
For the reasons given below, I believe that the Court has erred
in (1) applying § 7 to a vertical acquisition; (2) holding
that the time chosen by the Government in bringing the action is
controlling, rather than the time of the stock acquisition itself;
and (3) concluding, in disregard of the findings of fact of the
trial court, that the facts of this case fall within its theory of
illegality.
I
Section 7 of the Clayton Act, quoted in full in the Appendix,
post, pp.
353 U. S.
655-656, does not make unlawful all
Page 353 U. S. 612
intercorporate acquisitions and mergers. [
Footnote 2/3] It does not apply to acquisitions of
physical assets. [
Footnote 2/4] It
applies only to certain acquisitions of stock, and even then with
important exceptions. The first paragraph of § 7, which is the
statutory provision primarily involved in this case, provides
--
"That no corporation engaged in commerce shall acquire, directly
or indirectly, the whole or any part of the stock or other share
capital of another corporation engaged also in commerce, where the
effect of such acquisition may be to substantially lessen
competition between the corporation whose stock is so acquired and
the corporation making the acquisition, or to restrain such
commerce in any section or community, or tend to create a monopoly
of any line of commerce."
38 Stat. 731-732, 15 U.S.C. (1946 ed.) § 18. This paragraph
makes unlawful only those intercorporate stock acquisitions which
may result in any of three effects: (1) substantially lessen
competition between the
Page 353 U. S. 613
acquiring the acquired corporations; (2) restrain commerce in
any section or community; or (3) tend to create a monopoly of any
line of commerce. The Government concedes that General Motors and
du Pont have never been in competition with each other. Since the
"substantially lessen competition" clause applies only to
acquisitions involving competing corporations (generally referred
to as horizontal acquisitions), that clause concededly is not
applicable to this case. The questions before us are whether the
other unlawful effects, namely, restraint of commerce in any
section or community and tendency to create a monopoly of any line
of commerce, are applicable to this case, and, if so, whether the
1917-1919 acquisition of General Motors' stock by du Pont resulted
or may result in either of those unlawful effects.
Section 7 never has been authoritatively interpreted as
prohibiting the acquisition of stock in a corporation that is not
engaged in the same line of business as the acquiring corporation.
Although the language of the Act is ambiguous, the relevant
legislative history, administrative practice, and judicial
interpretation support the conclusion that § 7 does not apply
to vertical acquisitions.
The report of the House Committee on the Judiciary, presented by
Representative Clayton, stated emphatically that the provisions
relating to stock acquisitions by corporations, which originally
appeared as § 8 of the bill, were intended to eliminate the
evils of
holding companies. H.R. Rep. No. 627, 63d Cong.,
2d Sess. 17. Although a "holding company" was defined as "a company
that holds the stock of another company or companies," the one
"evil" referred to was that a holding company "is a means of
holding under one control the
competing companies whose
stocks it has thus acquired." (Emphasis supplied.)
Ibid.
Two minority statements appended to the House Report evidence a
similar understanding that the provisions of the bill were limited
to
competing corporations.
Page 353 U. S. 614
Id., Pt. 2, p. 6; Pt. 3, p. 8. The substance of the
House Report was adopted by the Senate Committee on the Judiciary
in its report on the bill. S.Rep. No. 698, 63d Cong., 2d Sess. 13,
43, 46.
The extensive debates on the bill in each House of Congress
contain many detailed discussions of the provisions relating to
intercorporate stock acquisitions. These discussions are devoid of
any suggestion that the provisions were to apply to vertical
acquisitions. [
Footnote 2/5] On the
contrary, these provisions of the bill were repeatedly described as
prohibiting the acquisition of stock of competing companies.
[
Footnote 2/6] The one specific
reference to a vertical acquisition during the entire debate on
these provisions ended with a flat statement by Senator Reed to the
effect that the bill as then written (containing the tendency
toward monopoly clause but not the restraint of commerce clause)
would
not prevent a steel manufacturing corporation from
acquiring stock in an ore producing corporation, a classic type of
vertical integration. [
Footnote
2/7]
Page 353 U. S. 615
A reading of the legislative history of the bill leaves the
distinct impression that intercorporate relationships between
buyers and sellers which resulted in noncompetitive preferences
were intended to be dealt with exclusively by the provision
forbidding interlocking directorates (§ 8 of the Clayton Act),
if not covered by the specific prohibitions of certain price
discriminations (§ 2), and of certain exclusive selling or
leasing contracts (§ 3). [
Footnote
2/8]
Forty years of administrative practice provide additional
support for this view. Neither the Department of Justice nor the
Federal Trade Commission, the two principal enforcing agencies, has
brought any action under old § 7 (other than the instant case)
that has not involved a stock acquisition in allegedly competing
corporations. The Federal Trade Commission repeatedly has declared
its understanding that § 7, prior to its amendment in 1950,
applied only to competing corporations. [
Footnote 2/9] In a recent report, it stated without
qualification:
"While the 1914 act applied solely to horizontal mergers, the
1950 act applies not only to horizontal
Page 353 U. S. 616
acquisitions, but to vertical and conglomerate acquisitions
which might substantially lessen competition or tend to create a
monopoly."
FTC Report on Corporate Mergers and Acquisitions (May 1955),
168, H.R.Doc.No. 169, 84th Cong., 1st Sess. Beginning in 1927, the
Federal Trade Commission included in its annual recommendations to
Congress a request that § 7 be amended to remedy its
inadequacies. This result was achieved in 1950. 64 Stat. 1125, 15
U.S.C. § 18. As the Court recognizes in its opinion,
ante, p.
353 U. S. 590,
one of the reasons for amending § 7 in 1950 was, in the words
of the House Report on the amendments, "to make is clear that the
bill applies to all types of mergers and acquisitions, vertical and
conglomerate as well as horizontal. . . ." H.R.Rep.No. 1191, 81st
Cong., 1st Sess. 11. Forty years of established administrative
practice, acquiesced in and recognized by Congress, is persuasive
evidence of the proper scope of § 7.
Federal Trade
Commission v. Bunte Bros., Inc., 312 U.
S. 349,
312 U. S.
351-352.
The cases cited by the Court, with the one exception of
Ronald Fabrics Co. v. Verney Brunswick Mills,
Inc., 152 F.
Supp. 136 ( D.C.S.D.N.Y. 1946), [
Footnote 2/10]
Page 353 U. S. 617
do not support the Court's conclusion that § 7 applies to a
vertical acquisition. In
Aluminum Co. of America v. Federal
Trade Commission, 284 F. 401, the Aluminum Company, which
previously had had a monopoly of all sheet aluminum produced in the
United States, acquired control through an intermediary corporation
of a competing sheet aluminum company established in 1916. A
divestiture order of the Federal Trade Commission was upheld, the
court holding that the stock acquisition substantially lessened
competition and tended to create a monopoly of the sheet aluminum
business. In
United States v. New England Fish Exchange,
258 F. 732, two holding companies which had acquired the stock of
virtually all the wholesale fish dealers trading on the New England
Fish Exchange, which handled about 95% of all the ground fish sold
in interstate commerce in the United States, were held to have
violated the provisions of § 7. Each of these cases was
concerned with the acquisition of directly competing corporations
-- not vertical acquisitions. Statements in the opinions, not
essential to the decisions, merely stand for the proposition that
the restraint and monopoly clauses of § 7 are not entirely
synonymous with the substantially lessen competition clause.
Assuming that the three unlawful effects mentioned in § 7
are not entirely synonymous with each other, [
Footnote 2/11] such an
Page 353 U. S. 618
assumption does not require the conclusion that § 7 was
intended to apply to vertical acquisitions, as well as to
horizontal acquisitions. Corporations engaged in the same business
activity in different areas do not necessarily "compete" with each
other so that their combination would substantially lessen
competition between them, even though their combination might
result in a restraint of commerce or a tendency toward monopoly
violative of § 7. Such a possibility was presented in
Trans-America Corp. v. Board of Governors, 206 F.2d 163
(1953), where a banking corporation, through a series of
transactions, acquired stock in 48 local banking corporations, most
of which were located in communities in which no other bank was
acquired. A divestiture order of the Board was reversed on the
ground that the Board had not proved that the acquisitions of these
banks in five western States either substantially lessened
competition or tended to create a monopoly.
Finally, this Court has twice construed old § 7 as applying
only to stock acquisitions involving competing corporations. In
International Shoe Co. v. Federal Trade Commission,
280 U. S. 291
(1930), the Court held that the acquisition of the fifth largest
shoe manufacturing company by the largest shoe manufacturer did not
violate either the "substantially lessen competition" clause or the
"restraint of commerce" clause of § 7, because the preexisting
competition between the two corporations was insubstantial, and
because the acquired corporation was
Page 353 U. S. 619
in a precarious financial condition. Substantial preexisting
competition was said to be a requisite for violation of either
clause of § 7. 280 U.S. at
280 U. S. 298,
280 U. S. 303.
An even more direct holding is found in
Thatcher Mfg. Co. v.
Federal Trade Commission, 272 U. S. 554
(1926), where this Court affirmed that portion of the lower court's
decree which had allowed Thatcher, a milk bottle manufacturer, to
retain the assets of Woodbury, a bottle manufacturer specializing
in condiment and whiskey bottles, on the ground that the
acquisition did not violate any of the three clauses of § 7,
since Thatcher was not in competition with Woodbury. 272 U.S. at
272 U. S. 560,
affirming in part and reversing in part Federal Trade
Commission v. Thatcher Mfg. Co., 5 F.2d 615. These holdings
apparently will be overruled
sub silentio by today's
decision.
The legislative history, administrative practice, and judicial
interpretation of § 7 provide the perspective in which the
Government's present assertion that § 7 applies to vertical
acquisitions should be viewed. Seen as a whole, they offer
convincing evidence that § 7, properly construed, has
reference only to horizontal acquisitions. I would so hold.
However, even if the opposite view be accepted, the foregoing views
of the enforcing agencies and the courts are material to a proper
consideration of the other issues which must then be reached.
II
In this case, the Government is challenging, in 1949, a stock
acquisition that took place in 1917-1919. The Court, without
advancing reasons to support its conclusion, holds that, in
determining whether the effect of the stock acquisition is such as
to violate § 7, the time chosen by the Government in bringing
its suit is controlling, rather than the time of the acquisition of
the stock. This seems to me to ignore the language and structure of
§ 7,
Page 353 U. S. 620
the purpose of the Clayton Act, and all existing administrative
and judicial precedents.
The first paragraph of § 7 provides that "no corporation .
. . shall acquire . . . the stock . . . of another corporation . .
. where the effect of such acquisition may be. . . ." Yet the Court
construes this provision as if it read
"no corporation . . . shall acquire
or continue to hold
. . . the stock . . . of another corporation . . .
whenever it
shall appear that the effect of such acquisition
or
continued holding may be. . . ."
Continued holding, to be sure, is a prerequisite to any action
under § 7 because, if the stock is no longer held, the
violation has been purged, and there is nothing to divest.
[
Footnote 2/12] But the fact of
continued holding does not allow the Government to dispense with
the necessity of proving that the stock was unlawfully acquired.
The offense described by § 7 is the acquisition, not the
holding or the use, of stock. When the acquisition has been made,
the offense, if any, is complete. The statutory language is
unequivocal. It makes the test the probable effect of the
acquisition at the time of the actual acquisition, and not at some
later date to be arbitrarily chosen by the Government in bringing
suit.
The distinction carefully made in the several paragraphs of
§ 7 between an unlawful acquisition and an unlawful use of
stock reinforces this conclusion. The first paragraph of § 7,
which speaks only in terms of
acquisition of stock, is
concerned solely with the purchase of stock in "another
corporation." It is the only provision that is applicable in this
case. The second paragraph, which expressly prohibits both
acquisition and
use, is concerned with stock
purchases in "two or more corporations." Concededly, it is not
applicable here. When Congress chose to make unlawful the use of
stock
Page 353 U. S. 621
subsequent to its acquisition, it did so in specific terms. The
omission of the phrase "or the use of such stock by the voting or
granting of proxies or otherwise," contained in the second
paragraph of § 7, from the first paragraph of the section was
not inadvertent. The phrase therefore cannot be read into the first
paragraph of § 7. [
Footnote
2/13]
The Clayton Act was not intended to replace the Sherman Act in
remedying actual restraints and monopolies. Its purpose was to
supplement the Sherman Act by checking anticompetitive tendencies
in their incipiency, before they reached the point at which the
Sherman Act comes into play. This purpose was well stated in the
Senate Report on the bill:
"Broadly stated, the bill, in its treatment of unlawful
restraints and monopolies, seeks to prohibit and make unlawful
certain trade practices which, as a rule, singly and in themselves,
are not covered by the act of July 2, 1890, or other existing
antitrust acts, and thus, by making these practices illegal, to
arrest the creation of trusts, conspiracies, and monopolies in
their incipiency and before consummation."
S.Rep.No. 698, 63d Cong., 2d Sess. 1.
Page 353 U. S. 622
This purpose places emphasis on the probable anticompetitive
effects of transactions or occurrences viewed as of the date of
their occurrence. The determination required by the Act is one of
predicting the probable outcome of a particular transaction, here,
an acquisition of stock in another corporation. If, at the time of
the stock acquisition, a potential threat to competition is
apparent, the acquisition is unlawful under § 7. If, on the
other hand, a potential threat to competition is not then apparent,
an antitrust violation is not involved unless subsequent use of the
stock constitutes a restraint of trade prohibited by the Sherman
Act. [
Footnote 2/14]
The Court ignores the all-important lawfulness or unlawfulness
of the stock acquisition at or about the time it occurred, and
limits its attention to the probable anticompetitive effects of the
continued holding of the stock at the time of suit, some 30 years
later. The result is to subject a good faith stock acquisition,
lawful when made, to the hazard that the continued holding of the
stock may make the acquisition illegal through unforeseen
developments. Such a view is not supported by the statutory
language, and violates elementary principles of fairness. Suits
brought under the Clayton Act are not subject to any statute of
limitations, and it is doubtful whether the doctrine of laches
applies as against the Government. The result is that unexpected
and unforeseeable developments occurring long after a stock
acquisition can be used to challenge the legality of continued
holding of the stock. In such an action, the Government need only
prove that probable, rather than actual, anticompetitive
Page 353 U. S. 623
effects exist as of the time of suit. The Government may thus
set aside a transaction which was entirely lawful when made merely
by showing that it would have been unlawful had it occurred at the
time of suit, many years later. The growth of the acquired
corporation, a fortuitous decline in the number of its competitors,
or the achievement of control by an accidental diffusion of other
stock may result, under this test, in rendering the originally
lawful acquisition unlawful
ab initio. Strikingly enough,
all of these factors are involved in this case. [
Footnote 2/15]
The Court's holding is unfair to the individuals who entered
into transactions on the assumption, justified by the language of
§ 7, that their actions would be judged by the facts available
to them at the time they made their decision.
"The prohibition [of § 7] is addressed to parties who
contemplate engaging in merger transactions, and is meant, in the
first instance, to guide them in deciding upon a course of action.
The only standard they are capable of applying is one addressed to
the circumstances viewed as of the date of the proposed
transaction. Since this is the standard which the parties must
apply in deciding whether to undertake a transaction, it seems
reasonable to conclude that it is the standard which enforcement
agencies should
Page 353 U. S. 624
apply in deciding whether the transaction violates the
statute."
Neal, The Clayton Act and the
Transamerica Case, 5
Stan.L.Rev. 179, 220-221.
The Court cites no authority in support of its new
interpretation of this 40-year-old statute. On the other hand,
examination of the dozen or more cases brought under § 7
reveals that, in every case, the inquiry heretofore has centered on
the probable anticompetitive effects of the stock acquisition at or
near the time it was made. [
Footnote
2/16]
See, e.g., International Shoe Co. v. Federal Trade
Commission, 280 U. S. 291
(1930);
Transamerica Corp. v. Board of Governors,, 206
F.2d 163;
V. Vivaudou, Inc. v. Federal Trade Commission,
54 F.2d 273;
Federal Trade Commission v. Thatcher Mfg.
Co., 5 F.2d 615,
reversed in part on another ground,
272 U. S. 272 U.S.
554;
United States v. Republic Steel Corp., 11 F. Supp.
117;
In re Vanadium-Alloys Steel Co., 18 FTC 194
(1934). The conclusion thus seems inescapable that the unlawfulness
of a stock acquisition under the first paragraph of § 7
properly turns on the potential threat to competition created by
the acquisition of the stock at the time of its acquisition, and
not by its subsequent use.
That the time of acquisition is controlling does not mean that
the Government is unable to bring an action if it fails to proceed
within a few years of the stock acquisition. It means only that, if
the Government chooses to bring its action many years later, it
must prove what § 7 plainly requires -- that the acquisition
threatened competition when made.
Page 353 U. S. 625
Nor does it mean that evidence of subsequent events is
necessarily irrelevant. Evidence that anticompetitive effects have
occurred since the acquisition, and that these effects are
traceable to the original acquisition, rather than to other
factors, may support an inference that such effects were
"reasonably probable" at the time of acquisition. The element of
causation is the necessary link with the past. However, if events
subsequent to the acquisition indicate that no anticompetitive
effects have occurred, that evidence may support an inference that
an unlawful potential did not exist at the time of acquisition.
Evidence as to what happened after the acquisition is relevant to
the extent that it bears on the central question whether, at the
time of the acquisition, there was a reasonable probability of a
threat to competition.
I agree with the Court that § 7 does not require findings
and conclusions of
actual anticompetitive effects. Unlike
the Sherman Act, § 7 merely requires proof of a reasonable
probability of a substantial lessening of competition,
restraint of commerce, or tendency toward monopoly.
International Shoe Co. v. Federal Trade Commission,
280 U. S. 291;
Transamerica Corp. v. Board of Governors, 206 F.2d 163.
When a vertical acquisition is involved, its legality thus turns on
whether there is a reasonable probability that it will foreclose
competition from a substantial share of the market, either by
significantly restricting access to needed supplies or by
significantly limiting the market for any product.
See
Report of the Attorney General's National Committee to Study the
Antitrust Laws (1955) 122-127. The determination of such probable
economic consequences requires study of the markets affected, of
the companies involved in relation to those markets, and of the
probable immediate and future effects on competition. A mere
showing that a substantial dollar volume of sales is involved
cannot suffice. As the Court says, "The market
Page 353 U. S. 626
affected must be substantial,"
ante, p.
353 U. S. 595,
and "[s]ubstantiality can be determined only in terms of the market
affected,"
ante, p.
353 U. S. 593.
Section 7 thus requires a case-by-case analysis of the relevant
economic factors.
However, when, as here, the Government brings a proceeding
nearly 30 years after a stock purchase, it must prove that the
acquisition was unlawful when made (
i.e., that there was a
reasonable probability at that time that du Pont's competitors
would be foreclosed from a substantial share of the relevant
market), and also that the effect of the acquisition continued to
be harmful to competition at the time suit was brought. Illegality
at the time of acquisition is required by the first paragraph of
§ 7; continuing illegality is a prerequisite for obtaining
equitable relief.
See United States v. W. T. Grant Co.,
345 U. S. 629;
United States v. Oregon State Medical Society,
343 U. S. 326,
343 U. S. 333;
United States v. South Buffalo R. Co., 333 U.
S. 771,
333 U. S. 774.
This is particularly true under § 7, since it is a
prophylactic measure designed to prevent stock acquisitions which
probably will have a deleterious effect on competition. Proof that
competition has not in fact been harmed during a long period
following a stock acquisition itself indicates that a restraint in
the future is unlikely. In such a case, the actual effect of the
acquisition largely supplants the conjecture as to its probable
effects which otherwise must be relied upon.
In this case, the District Court found that the challenged
acquisition, which took place "over thirty years ago," had not
resulted in any restraint of trade "[i]n those many intervening
years. . . ." The District Court properly concluded that, when
there had been no restraint for 30 years, "there is not . . . any
basis for a finding that there is . . . any reasonable probability
of such a restraint within the meaning of the Clayton Act." 126 F.
Supp. at 335. If the evidence supports the District Court's
conclusion that there has been no restraint for 30 years, the
judgment below must be affirmed.
Page 353 U. S. 627
III
The remaining issues are factual: (1) whether the record
establishes the existence of a reasonable probability that du
Pont's competitors will be foreclosed from securing General Motors'
trade, and (2) whether the record establishes that such
foreclosure, if probable, involves a substantial share of the
relevant market and significantly limits the competitive
opportunities of others trading in that market. In discussing these
factual issues, I meet the Court on its own ground, that is, I
assume that the old § 7 applies to vertical acquisitions, and
that the potential threat at the time of suit is controlling. Even
on that basis, the record does not support the Court's conclusion
that § 7 was violated by this 1917-1919 stock acquisition.
A. FORECLOSURE OF COMPETITORS
This is not a case where a supplier corporation has merged with
its customer corporation, with the result that the supplier's
competitors are automatically and completely foreclosed from the
customer's trade. [
Footnote 2/17]
In this case, the only connection between du Pont, the supplier,
and General Motors, the customer, is du Pont's 23% stock interest
in General Motors. A conclusion that such a stock interest
automatically forecloses du Pont's competitors from selling to
General Motors would be without justification. Whether a
foreclosure has occurred in the past or is probable in the future
is a question of fact turning on the evidence in the record.
The Court, at the outset of its opinion, states that the primary
issue is whether du Pont's position as a substantial
Page 353 U. S. 628
supplier to General Motors "was achieved on competitive merit
alone," or resulted from du Pont's stock interest in General
Motors.
Ante, pp.
353 U. S. 588-589. In resolving this issue, the Court
states that the "basic facts" are not in dispute, and hence that it
is unnecessary to set aside the findings of fact of the District
Court as clearly erroneous.
See Fed.Rules Civ.Proc. 52(a).
The basic facts are said to be that du Pont had no standing as a
General Motors' supplier before the stock purchases of 1917-1919,
that it gained a "commanding position" after the stock purchases,
and that certain items of evidence in this gigantic record tend to
indicate that du Pont hoped to get and actually did get a
preference in General Motors' trade. From these alleged facts, the
Court draws the conclusion that du Pont has misused its 23% stock
interest in General Motors "to entrench itself as the primary
supplier of General Motors' requirements for automotive finishes
and fabrics."
Ante, p.
353 U. S. 606.
"The inference is overwhelming," the Court concludes, "that du
Pont's commanding position was promoted by its stock interest, and
was not gained solely on competitive merit."
Ante, p.
353 U. S. 605.
With these words, the Court overturns the District Court's
unequivocal findings to the effect that du Pont was a principal
supplier to General Motors prior to the 1917-1919 stock purchases,
that du Pont maintained this position in the years following the
stock purchases, and that, for the entire 30-year period preceding
the suit, General Motors' purchases of du Pont's products were
based solely on the competitive merits of those products. The
evidence supporting these findings of the District Court may be
summarized as follows:
Du Pont is primarily a manufacturer of chemicals and chemical
products. Thousands of its products could be used by General Motors
in manufacturing automobiles, appliances and machinery. Despite du
Pont's sales efforts over a period of 40 years, General Motors
buys
Page 353 U. S. 629
many of the commodities produced by du Pont from du Pont's
competitors. [
Footnote 2/18] The
Court, ignoring the many products which General Motors declines to
buy from du Pont or which it buys only in small quantities,
concentrates on the few products which du Pont has sold in large
volume to General Motors for many years -- paints and fabrics.
Before examining the history of those large-volume purchases, it is
essential to understand where and by whom purchasing decisions
within General Motors have been made.
For many years, General Motors has been organized into some 30
operating divisions, each of which has final authority to make, and
does make, its own purchasing decisions. This decentralized
management system places full responsibility for purchasing
decisions on the officers of the respective divisions. To speak of
"selling to General Motors" is therefore misleading. A prospective
supplier, instead of selling to General Motors, sells to Chevrolet,
or Frigidaire, or Ternstedt, or Delco Light, as divisions.
Moreover, when there are several plants within a division, each
plant frequently has its own purchasing agent and presents a
separate selling job.
Page 353 U. S. 630
The record discloses that each division buys independently, that
the pattern of buying varies greatly from one division to another,
and that, within each division, purchases from du Pont have
fluctuated greatly in response to price, quality, service, and
other competitive considerations. For example, Oldsmobile is the
only division which buys antifreeze from du Pont, and one of the
two car divisions which does not finish its cars with Duco. Buick
alone buys du Pont motor enamel, and Cadillac alone uses du Pont's
copper electroplating exclusively. Thus, the alleged nefarious
influence arising from du Pont's stock interest apparently affects
the Oldsmobile antifreeze buyer, but not the Oldsmobile paint
buyer; the paint buyers at Chevrolet, Buick, and Pontiac, but not
the antifreeze or electroplating buyers; and the electroplating
buyer at Cadillac, but not the Cadillac paint buyer.
1.
Paints. -- Du Pont, for many years, has had marked
success in the manufacture and sale of paints, varnishes, lacquers
and related products. [
Footnote
2/19] In 1939, it produced 9.5% of the total dollar value of
all finishes produced in
Page 353 U. S. 631
the United States and, in 1947, 8.1%. In recent years,
approximately three-fourths of du Pont's total sales to General
Motors have consisted of industrial finishes. [
Footnote 2/20] Although du Pont has been General
Motors' principal supplier of paint for many years, General Motors
continues to buy about 30% of its paint requirements from
competitors of du Pont. [
Footnote
2/21] Moreover, the sales of paint from du Pont to General
Motors do not bulk large in the respective total sales and
purchases of either company. In 1948, du Pont's finish sales to
General Motors were only 3% of its total sales of all products;
they were an infinitesimal percentage of General Motors' total
purchases.
Two products account for a high proportion of these finish sales
to General Motors: "Duco," a nitrocellulose lacquer invented and
patented by du Pont, and "Dulux," a synthetic resin enamel
developed by du Pont. [
Footnote
2/22] However, Duco and Dulux did not come into commercial use
until 1924 and 1931, respectively, and du Pont's position as a
Page 353 U. S. 632
principal manufacturer of finishes was attained much
earlier.
Du Pont first assumed a leading position in the automotive
finish field with its acquisition, in 1918, of a majority of the
stock of the Flint Varnish & Color Works at Flint, Michigan. At
that time, and for some years before, Flint supplied the finishes
used on all General Motors' cars except Cadillac, and also for many
other automobile companies. Du Pont's acquisition of General
Motors' stock in 1917-1919 did not influence the General Motors'
divisions in purchasing from Flint. In 1921, Flint lost one-half of
the Oakland business, and, in 1923, a substantial portion of the
business at Buick, Oakland, and Oldsmobile. 126 F. Supp. at
288.
The invention and development of Duco in the early 1920's
represented a significant technological advance. Automobiles
previously had been finished by applying numerous coats of varnish.
The finishing process took from 12 to 33 days, and the storage
space and working capital tied up in otherwise completed cars were
immense. The life expectancy of varnish finishes was less than a
year. In December, 1921, General Motors created a Paint and Enamel
Committee which contacted numerous paint manufacturers in an
attempt to find a quicker drying and more durable finish.
Meanwhile, du Pont had been doing pioneering work in
nitrocellulose lacquers. In 1920, a du Pont employee invented a
quick drying and durable lacquer which contained a large amount of
film-forming solids. This patented finish, named Duco, was
submitted to the General Motors Paint and Enamel Committee in 1922
to be tested along with finishes of other manufacturers. After two
years of testing and improvement, the Paint and Enamel Committee
became satisfied that Duco was far superior
Page 353 U. S. 633
to any other product or any other method of finishing
automobiles then available.
The gradual adoption of Duco by some of the General Motors' car
divisions, viewed in conjunction with its proved superiority as an
auto finish, illustrates the independent buying of each division,
and demonstrates that Duco made its way on its own merits. Oakland
(now Pontiac) first adopted Duco for use on its open cars in 1924.
The new finish was an immense success, and was used on all Oakland
cars the following year. Buick and Chevrolet adopted Duco in 1925,
but Cadillac, which had offered it as an optional finish in 1925,
did not abandon varnish for Duco until 1926. [
Footnote 2/23]
From the beginning, General Motors continued to look for
competitive materials. Letters were sent to other manufacturers
urging them to submit samples of their pyroxylin paint for testing.
Until 1927, none of the competing lacquers was comparable in
quality to Duco. But the strenuous efforts by General Motors to
develop competitive sources of lacquer eventually worked a
substantial change in the du Pont position. Oldsmobile and Cadillac
switched to a competitor, Rinshed-Mason, in 1927, and have
continued to buy almost exclusively from that company ever since.
Chevrolet, Buick, and Pontiac continued to buy Duco, partly because
of better service from nearby du Pont plants and partly because
repeated testing failed to disclose any lacquer superior to
Duco.
Finally, the success of Duco has never been confined to the
General Motors' car divisions. In 1924 and 1925, nearly all car
manufacturers abandoned varnish for Duco.
Page 353 U. S. 634
By the end of 1925, all cars except Ford and Cadillac were using
Duco. Nash, Hudson, Studebaker, Packard, and Willys have bought,
and still buy, Duco in substantial amounts from du Pont. Chrysler
bought Duco in large volume until the early 1930's, when, in
pursuance of a policy to obtain suppliers to whom it would be the
most important customer, it concentrated its purchases on one
company, Pittsburgh Plate Glass. Ford has chosen to make a large
part of its own requirements. During the 1920's, when Ford was
losing its leadership in the low-priced field to Chevrolet, it
continued to finish its cars in Black Japan. Mr. Ford is reported
to have said, "Paint them any color, as long as they are black."
Finally, in the 1930's, Ford was forced to shift to a synthetic
enamel finish of its own manufacture. During this transition
period, du Pont sold Ford a substantial amount of finishes. In
1935, Ford was making half and buying half from du Pont; by 1937,
Ford was making three-fourths and buying one-fourth from du Pont.
In 1938, Henry Ford "issued instructions that the Ford Motor
Company was not to purchase any more material from the du Pont
company." From that time until Henry Ford II became active in Ford
management, purchases from du Pont practically ceased. Since then,
Ford has purchased finishes from du Pont in very substantial
amounts.
General Motors has continued to test paints on thousands of cars
annually. Du Pont has retained its position as primary lacquer
supplier to several General Motors' divisions because these
divisions have felt that Duco best fits their needs. Kettering, who
was a leader in General Motors' research activities and who had
been active in the testing and development of pyroxylin lacquers,
testified that "one of the reasons" why General
Page 353 U. S. 635
Motors' cars had a higher resale value than comparable cars "in
a used car lot" "is the paint."
As the District Court found,
"
In view of all the evidence of record, the only reasonable
conclusion is that du Pont has continued to sell Duco in
substantial quantities to General Motors only because General
Motors believes such purchases best fit its needs."
(Emphasis supplied.) 126 F. Supp. at 296.
The second largest item which General Motors buys from du Pont
in Dulux, a synthetic enamel finish used on refrigerators and other
appliances. Prior to the development of Dulux, Duco was widely used
as a finish for refrigerators. However, in 1927, Duco began to be
replaced by porcelain, particularly at Frigidaire, a General
Motors' appliance division. In 1930 and 1931, in collaboration with
General Electric, du Pont developed Dulux, a greatly superior and
cheaper product. Since its development, Dulux has been used
exclusively by all the major manufacturers of refrigerators and
other appliances -- General Electric, Westinghouse, Crosley, and
many others -- except Frigidaire, which continues to finish part of
its refrigerators with porcelain. Disinterested witnesses testified
as to the superior quality and service which has led them to
continue to buy Dulux. [
Footnote
2/24] The District Court did not err in concluding that Dulux
--
"is apparently an ideal refrigerator finish, and is widely used
by a number of major manufacturers
Page 353 U. S. 636
other than General Motors. Several representatives of
competitive refrigerator manufacturers testified that they
purchased 100% of their requirements from du Pont.
There is no
evidence that General Motors purchased from du Pont for any reason
other than those that prompted its competitors to buy Dulux from du
Pont -- excellence of product, fair price, and continuing quality
of service."
(Emphasis supplied.) 126 F. Supp. at 296.
The Court fails to note that du Pont's efforts to sell paints
other than Duco and Dulux to General Motors have met with
considerably less success. Du Pont does sell substantial amounts of
automotive undercoats to Chevrolet and Buick, but it has failed,
despite continued sales efforts, to change the preference of Fisher
Body, the largest purchaser of undercoats, for a competitor's
undercoat. The successes and failures of other du Pont finish
products at various General Motors' divisions emphasize the
independent buying of each division, and negate the notion that
influence or coercion is responsible for what purchases do occur.
Frigidaire uses large quantities of black finishing and machine
varnish, but has not bought these products from du Pont since 1926.
At A. C. Spark Plug Division, located in Flint, Michigan, where du
Pont has a finishes plant, du Pont has been consistently successful
in selling a substantial volume of the finishes used by that
division. Delco-Remy Division, however,
Page 353 U. S. 637
purchases most of its requirements of insulating varnish from du
Pont's competitors. The Electromotive Division prefers a
competitive lacquer for the interior finish of its locomotives, but
uses Duco on the exterior because the railroads, most of which use
Duco for the exterior of the balance of the train, specify that
finish. At Guide Lamp Division, du Pont developed and still
supplies a finish for the inside of headlight reflectors, but a
competitor developed, and has kept, that division's substantial
primer business. At the Inland Division, which produces steering
wheels, du Pont had some of the business at one time, but has been
completely supplanted by a competitor offering better service.
The du Pont experience at the Packard Electric Division, which
uses large quantities of high and low tension cable lacquer, is
illustrative. Until 1932, Packard Electric was a separate company
wholly unrelated to General Motors, and du Pont was a principal
supplier of low tension lacquer and the sole supplier of black high
tension lacquer. Now, as a division of General Motors, Packard
Electric purchases it entire requirements of high tension lacquer
from du Pont competitors, and produces its own low tension lacquer
from film scrap bought from du Pont competitors.
The District Court did not err in concluding, on the basis of
this evidence, that du Pont's success in selling General Motors a
substantial portion of its paint requirements was due to the
superior quality of Duco and Dulux and to du Pont's continuing
research and outstanding service, and that
"
du Pont's position was at all times a matter of sales
effort and keeping General Motors satisfied. There is no evidence
that General Motors or any Division of General Motors was ever
prevented by du Pont from using a finish manufactured by one of du
Pont's competitors; nor is there any evidence that
Page 353 U. S.
638
General Motors has suffered competitively from its
substantial use of Duco."
(Emphasis supplied.) 126 F. Supp. at 296.
2.
Fabrics. -- The principal fabrics which du Pont has
sold to General Motors are imitation leather (du Pont's "Fabrikoid"
and "Fabrilite") and top material for open cars and convertibles
(du Pont's "Pontop," "Everbright" and "Teal"). [
Footnote 2/25] Its sales of these materials to
General Motors in 1947 totaled $3,369,000, or about 38.5% of
General Motors' total purchases of such materials. In earlier
years, before closed cars with all metal tops came to predominate,
these materials constituted a larger proportion of the total
fabrics used in an automobile than they do today. By 1946, they
averaged, apart from the top material for convertibles, only about
1.6 yards, costing about $2.22 per car. They are used principally
for seat tops and backs, kick pads, rear shelves, etc. Du Pont does
not manufacture the cotton and wool products of which most of the
unholstery is composed.
Du Pont entered the manufacture of coated fabrics in 1910, when
it purchased the Fabrikoid Company of Newburgh, New York.
"Artificial leather," as it was then
Page 353 U. S. 639
known, was of poor quality, and had very limited areas of
acceptance. As du Pont succeeded in improving both its quality and
appearance, its use rapidly broadened. By mid-1913, du Pont
Fabrikoid, a pyroxylin-coated fabric, had been accepted by the
automobile industry for upholstery and interior trim. Three years
later, in 1916, almost every automobile company was a purchaser of
Fabrikoid, and a contemporary du Pont estimate in that year stated
that 60% of all cars produced in the United States would be
equipped with Fabrikoid. In that same year, du Pont rounded out its
line of fabrics by acquiring the Fairfield Rubber Company, a
manufacturer of rubber-coated fabrics. Du Pont thus had achieved,
before it purchased its General Motors' stock, a leading position
in the automotive fabric field. Before 1917, it was supplying
substantially all of the coated fabrics requirements at Chevrolet
and Oldsmobile, about half of the requirements at Buick, and about
a third of the requirements at Oakland. At the Cadillac division,
du Pont supplied all of the coated fabrics for interior trim, but
none of the top material. 126 F. Supp. at 296-297.
Although there have been variations from year to year and from
one car division to another in response to competitive
considerations, du Pont generally has maintained its pre-1917
position as the principal supplier of coated and combined fabrics
to General Motors. In 1926, General Motors purchased about 55.5% of
these fabrics from du Pont, largely because Chevrolet switched
entirely to du Pont after an unfortunate experience with
competitive products during the preceding year. By 1930, the
proportion had declined to about 31.5%, and du Pont was selling
more fabrics to Ford than to General Motors. At the time of suit,
du Pont's share had increased to 38.5%, the remainder being
supplied by du Pont's competitors.
Page 353 U. S. 640
In addition to the mass of evidence supporting the District
Court's finding that
"
such purchases of fabrics as the General Motors divisions
have made from du Pont from time to time were based upon each
division's exercise of its business judgment and are not the result
of du Pont domination"
(emphasis supplied), 126 F. Supp. at 301, the record clearly
indicates that du Pont's fabrics can and have made their way in the
automotive industry on their merits. Prior to the early 1920's, du
Pont was the principal supplier of coated fabrics to all three of
the then major producers -- Ford, Willys-Overland, and General
Motors. After Ford and Willys began to produce their own coated
fabrics, they still turned to du Pont for much of what they could
not produce. Chrysler purchased substantial amounts from du Pont
until, in the early 1930's, it embarked on its policy of one
principal supplier for each product and chose Textileather, a du
Pont competitor. Du Pont has continued to be Ford's largest
supplier for the material which it does not manufacture for itself.
Du Pont likewise has supplied, over the years, a considerable part
of the coated and combined fabrics of most of the smaller
automobile companies.
The District Court did not err in concluding that
"
Du Pont, the record shows, has maintained its position as
the principal fabric supplier to General Motors through its early
leadership in the field and by concentrating upon satisfactorily
meeting General Motors' changing requirements as to quality,
service and delivery."
(Emphasis supplied.) 126 F. Supp. at 301.
3.
Other Products. -- The Court concludes only that du
Pont has been given an unlawful preference with respect to paints
and fabrics. By limiting the issue to these products, it eliminates
from deserved consideration those products which General Motors
does not buy in
Page 353 U. S. 641
large quantities or proportions from du Pont. [
Footnote 2/26] Yet the logic of the Court's
argument -- that the stock relationship between du Pont and General
Motors inevitably has or will result in a preference for du Pont
products -- requires consideration of the total commercial
relations between the two companies. Du Pont "influence," if there
were any, would be expected to apply to all products which du Pont
makes and which General Motors buys.
However, the evidence shows that du Pont has attempted to sell
to the various General Motors' divisions a wide range of products
in addition to paint and fabrics, and that it has succeeded in
doing so only when these divisions, exercising their own
independent business judgment, have decided on the basis of
quality, service, and price that their economic interests would
best be served by purchasing from du Pont. Six such groups of
products were considered in detail by the District Court:
Page 353 U. S. 642
plastics, brake fluid, casehardening materials, electroplating
materials, safety glass, and synthetic rubber and rubber chemicals.
126 F. Supp. at 319-324. A few examples drawn from the findings
will suffice.
Du Pont's sales to General Motors of celluloid (du Pont's
"Pyralin"), used as windows in the side curtains of early
automobiles, initially declined in 1918 after the stock purchase,
and only revived when an improved product was adopted by all the
large auto manufacturers. Instead of purchasing brake fluid and
safety glass from du Pont, General Motors embarked, during the
1930's, on its own production of these substantial items. With
respect to casehardening materials, General Motors has purchased
less than half of its requirements from du Pont, while other auto
manufacturers have purchased amounts larger in proportion and
quantity. Although du Pont's new electroplating processes were
widely adopted in the automobile and other industries in the
1930's, only Cadillac has used du Pont's processes exclusively,
Oldsmobile and Pontiac have used it occasionally, and Chevrolet and
Buick never have used it except for brief periods. Neoprene, a
synthetic rubber developed by du Pont, has been used to a much
greater extent by Chrysler and Ford than by General Motors.
Chrysler also uses, and helped develop, du Pont's synthetic rubber
adhesive for brake linings, but the General Motors divisions prefer
a more expensive type of synthetic rubber.
The record supports the conclusion of the District Court:
"All of the evidence bearing upon du Pont's efforts to sell
these various miscellaneous products to General Motors supports a
finding that the latter bought or refused to buy solely in
accordance with the dictates of its own purchasing judgment. There
is no evidence that General Motors was constrained to favor, or
buy, a product solely because it was offered
Page 353 U. S. 643
by du Pont. On the other hand, the record discloses numerous
instances in which General Motors rejected du Pont's products in
favor of those of one of its competitors.
The variety of
situations and circumstances in which such rejections occurred
satisfies the Court that there was no limitation whatsoever upon
General Motors' freedom to buy or to refuse to buy from du Pont as
it pleased."
(Emphasis supplied.) 126 F. Supp. at 324.
Evidence Relied on by the Court. -- The Court,
disregarding the mass of evidence supporting the District Court's
conclusion that General Motors purchased du Pont paint and fabrics
solely because of their competitive merit, relies for its contrary
conclusion on passages drawn from several documents written during
the years 1918-1926, and on the logical fallacy that, because du
Pont, over a long period, supplied a substantial portion of General
Motors' requirements of paint and fabrics, its position must have
been obtained by misuse of its stock interest, rather than
competitive considerations.
The isolated instances of alleged pressure or intent to obtain
noncompetitive preferences are four: (1) the Raskob report of
December, 1917; (2) several letters of J. A. Haskell, written
during 1918-1920; (3) certain reports and letters of Pierre and
Lammot du Pont during 1921-1924; and (4) a 1926 letter of John L.
Pratt. Passages drawn from these 1918-1926 documents do not justify
the conclusion reached by the Court. Each of them is a matter of
disputed significance which cannot be evaluated without passing on
the motivation and intent of the author. Each failed to achieve its
specific object. Read in the context of the situations to which
they were addressed, each is entirely consistent with the finding
of the District Court that, although du Pont was trying to get as
much General Motors' business as it could, there was no restriction
on General Motors' freedom
Page 353 U. S. 644
to buy as it chose, and that General Motors' buyers did not
regard themselves as in any way limited. [
Footnote 2/27] Moreover, even if isolated paragraphs in
these documents, taken from their context, are given some
significance, and
Page 353 U. S. 645
the other evidence relating to the period from 1918 to 1926 is
entirely ignored,
all of the evidence after 1926
affirmatively establishes, without essential contradiction, that du
Port did not use its stock interest to receive any preferential
treatment from General Motors.
Nor can present illegality be presumed from the bare fact that
du Pont has continued to make substantial sales of several products
to General Motors. [
Footnote
2/28] In the first place, the record affirmatively shows that
the new products which du Pont has sold to General Motors since
1926 have made their way at General Motors, as elsewhere, on their
merits. Sales of Duco, Dulux, Fabrilite and Teal are not
attributable in any way to dealings in the earlier period.
Secondly, the Court's presumption is based on the fact that du Pont
does not sell to all other automobile manufacturers in the same
proportion as it does to General Motors. But there is no reason why
it should -- the Government has not shown that sellers normally
sell to all members of an industry in the same proportion. In any
event, the record fully explains the disproportion. Since 1930, du
Pont's sales to other members of the industry have proportionately
declined, largely because Ford has chosen to make the major share
of its requirements of paint and fabrics, and because Chrysler has
followed the policy of selecting a single supplier to whom it can
be the most important customer. The fact is that du Pont has
continued to sell in substantial amounts to the smaller members of
the automobile industry. The growth in the
Page 353 U. S. 646
dominance of General Motors, Ford, and Chrysler -- companies
which, together, account for more than 85% of automobile production
-- when combined with the policies adopted by Ford and Chrysler,
adequately explains why du Pont sells a larger proportion of paint
and fabrics to General Motors than it does to the industry as a
whole.
It is true that § 7 of the Clayton Act does not require
proof of actual anticompetitive effects, or proof of an intent to
restrain trade. But these matters become crucial when the Court
rests its conclusion that du Pont's stock interest violates the Act
on evidence relating solely to an alleged du Pont intent to obtain
a noncompetitive preference from General Motors, and on a finding
that such a preference was actually secured through the unlawful
use of du Pont's stock interest. Preference and intent are also
relevant because the Government has brought this case 30 years
after the event. If no actual restraint has occurred during this
long period, the probability of a restraint in the future is indeed
slight. Especially is this so when the only change in recent years
has been in the direction of diminishing du Pont's participation in
General Motors' affairs.
Rule 52(a) Governs This Case. -- The foregoing summary
of the evidence relating to General Motors' purchases of paint and
fabrics from du Pont, comparatively brief as it is, reveals that a
multitude of factual issues underlie this case. The occurrence of
events, the reasons why these events took place, and the motives of
the men who participated in them are drawn in question. The issue
of credibility is of great importance. The District Judge had the
opportunity to observe the demeanor of the witnesses and to judge
their credibility at first hand. Thus, this case is a proper one
for the application of the principle embodied in Rule 52(a) of the
Federal Rules of Civil Procedure:
"Findings of fact shall not be set aside unless clearly
erroneous, and
Page 353 U. S. 647
due regard shall be given to the opportunity of the trial court
to judge of the credibility of the witnesses."
United States v. Oregon State Medical Society,
343 U. S. 326,
343 U. S.
330-332,
343 U. S. 339;
United States v. Yellow Cab Co., 338 U.
S. 338,
338 U. S.
341-342.
This is not a situation in which oral testimony is contradicted
by contemporaneous documents.
See United States v. United
States Gypsum Co., 333 U. S. 364. In
this case, the findings of the District Court are supported both by
contemporaneous documents and by oral testimony. For example,
General Motors' search for a better automotive finish, the
superiority of the product developed by du Pont, and General
Motors' continuous efforts to secure an equally good lacquer from
other sources are all proved by letters and reports written in the
early 1920's, as well as by the oral testimony of many witnesses.
Similarly, contemporaneous exhibits prove that General Motors
purchased fabrics from du Pont because of the superiority of du
Pont products, and that, on other occasions, it turned to competing
suppliers even though du Pont's product was just as good. Appellate
review of detailed findings based on substantial oral testimony and
corroborative documents must be limited to setting aside those that
are clearly erroneous. The careful and detailed findings of fact of
the District Court in this case cannot be so labeled. [
Footnote 2/29]
Page 353 U. S. 648
B. RELEVANT MARKET
Finally, even assuming the correctness of the Court's conclusion
that du Pont's competitors have been or will be foreclosed from
General Motors' paint and fabric trade, it is still necessary to
resolve one more issue in favor of the Government in order to
reverse the District Court. It is necessary to hold that the
Government proved that this foreclosure involves a substantial
share of the relevant
Page 353 U. S. 649
market, and that it significantly limits the competitive
opportunities of others trading in that market. [
Footnote 2/30]
The relevant market is the "area of effective competition"
within which the defendants operate.
Standard Oil Co. of
California v. United States, 337 U. S. 293,
337 U. S.
299-300, note 5. "[T]he problem of defining a market
turns on discovering patterns of trade which are followed in
practice."
United States v. United Shoe Machinery
Corp., 110 F.
Supp. 295, 303,
affirmed per curiam, 347 U.
S. 521.
"Determination of the competitive market for commodities depends
on how different from one another are the offered commodities in
character or use, how far buyers will go to substitute one
commodity for another."
United States v. E.I. du Pont de Nemours & Co.,
351 U. S. 377,
351 U. S. 393.
This determination is primarily one of fact.
The Court holds that the relevant market in this case is the
automotive market for finishes and fabrics, and not the total
industrial market for these products. The Court reaches that
conclusion because, in its view,
"automotive finishes and fabrics have sufficient peculiar
characteristics
Page 353 U. S. 650
and uses to constitute them products sufficiently distinct from
all other finishes and fabrics. . . ."
Ante, p.
353 U. S.
593-594. We are not told what these "peculiar
characteristics" are. Nothing is said about finishes other than
that Duco represented an important contribution to the process of
manufacturing automobiles. Nothing is said about fabrics other than
that sales to the automobile industry are made by means of bids,
rather than fixed price schedules. Dulux is included in the
"automobile" market even though it is used on refrigerators and
other appliances, but not on automobiles. So are other finishes and
fabrics used on diesel locomotives, engines, parts, appliances, and
other products which General Motors manufactures. Arbitrary
conclusions are not an adequate substitute for analysis of the
pertinent facts contained in the record.
The record does not show that the fabrics and finishes used in
the manufacture of automobiles have peculiar characteristics
differentiating them from the finishes and fabrics used in other
industries. What evidence there is in the record affirmatively
indicates the contrary. The sales of the four products principally
involved in this case -- Duco, Dulux, imitation leather, and coated
fabrics -- support this conclusion.
Duco was first marketed not to General Motors, but to the auto
refinishing trade and to manufacturers of furniture, brush handles,
and pencils. In 1927, 44% of du Pont's sales of colored Duco, and
51.5% of its total sales, were to purchasers other than auto
manufacturers. Although the record does not disclose exact figures
for all years, it does show that a substantial portion of du Pont's
sales of Duco have continued to be for nonautomotive uses.
[
Footnote 2/31]
Page 353 U. S. 651
It is also significant that Duco was a patented product. Prior
to the expiration of the patent in 1944, only five years before
this suit was brought, du Pont issued over 150 licenses -- to all
that applied -- covering its patented process. If Duco is to be
treated as a separate market solely because of its initial
superiority, du Pont is being penalized, rather than rewarded, for
contributing to technological advance.
Dulux has never been used in the manufacture of automobiles. It
replaced Duco and other lacquers as a finish on refrigerators,
washers, dryers, and other appliances, and continues to have wide
use on metallic objects requiring a durable finish. Yet the Court
includes it as a finish having the unspecified but "peculiar
characteristics" distinctive of "automotive finishes."
Ante, p.
353 U. S.
593.
Page 353 U. S. 652
In 1947, when du Pont's sales of Duco and Dulux to General
Motors totaled about $15,400,000, the total national market for
paints and finishes was $1,248,000,000, of which about $552,000,000
was for varnishes, lacquers, enamels, japans, thinners and dopes,
the kinds of finishes sold primarily to industrial users. [
Footnote 2/32] There is no evidence in
this record establishing that these industrial finishes are not
competitive with Duco and Dulux. There is considerable evidence
that many of them are. It is probable that du Pont's total sales of
finishes to General Motors in 1947 constituted less than 3.5% of
all sales of industrial finishes.
The record also shows that the types of fabrics used for
automobile trim and convertible tops -- imitation leather and
coated fabrics -- are used in the manufacture of innumerable
products, such as luggage, furniture, railroad upholstery, books,
brief cases, baby carriages, hassocks, bicycle saddles, sporting
goods, footwear, belts and table mats. In 1947, General Motors
purchased about $9,454,000 of imitation leather and coated fabrics.
Of this amount, $3,639,000 was purchased from du Pont (38.5%) and
$5,815,000 from over 50 du Pont competitors. Since du Pont produced
about 10% of the national market for these products in 1946, 1947,
and 1948, and since only 20% of its sales were to the automobile
industry, the du Pont sales to the automobile industry constituted
only about 2% of the total market. This Court ignores the record by
treating this small fraction of the total market as a market of
distinct products.
It will not do merely to stress the large size of these two
corporations. The figures as to their total sales --
Page 353 U. S. 653
$793,000,000 for du Pont and $3,815,000,000 for General Motors
in 1947 -- do not fairly reflect the volume of commerce involved in
this case. The commerce involved here is about $19,000,000 of
industrial finishes and about $3,700,000 of certain industrial
fabrics -- less than 3.5% of the national market for industrial
finishes, and only about 1.6% of the national market for these
fabrics. The Clayton Act is not violated unless the stock
acquisition substantially threatens the competitive opportunities
available to others.
International Shoe Co. v. Federal Trade
Commission, 280 U. S. 291;
Transamerica Corp. v. Board of Governors, 206 F.2d 163;
V. Vivaudou, Inc. v. Federal Trade Commission, 54 F.2d
273. The effect on the market for the product, not that on the
transactions of the acquired company, is controlling.
Fargo
Glass & Paint Co. v. Globe American Corp., 201 F.2d 534.
[
Footnote 2/33]
The Court might be justified in holding that products sold to
the automotive industry constitute the relevant
Page 353 U. S. 654
market in the case of products, such as carburetors or tires,
which are sold primarily to automobile manufacturers. But the sale
of Duco, Dulux, imitation leather, and coated fabrics is not so
limited.
The burden was on the Government to prove that a substantial
share of the relevant market would, in all probability, be affected
by du Pont's 23% stock interest in General Motors. The Government
proved only that du Pont's sales of finishes and fabrics to General
Motors were large in volume, and that General Motors was the
leading manufacturer of automobiles during the later years covered
by the record. The Government did not show that the identical
products were not used on a large scale for many other purposes in
many other industries. Nor did the Government show that the
automobile industry in general, or General Motors in particular,
comprised a large or substantial share of the total market. What
evidence there is in the record affirmatively indicates that the
products involved do have wide use in many industries, and that an
insubstantial portion of this total market would be affected even
if an unlawful preference existed or were probable.
For the reasons stated, I conclude that § 7 of the Clayton
Act, prior to its amendment in 1950, did not apply to vertical
acquisitions; that the Government failed to prove that there was a
reasonable probability at the time of the stock acquisition
(1917-1919) of a restraint of commerce or a tendency toward
monopoly; and that, in any event, the District Court was not
clearly in error in concluding that the Government failed to prove
that du Pont's competitors have been or may be foreclosed from a
substantial share of the relevant market. Accordingly, I would
affirm the judgment of the District Court.
Page 353 U. S. 655
[
Footnote 2/1]
Ronald Fabrics Co. v. Verney Brunswick Mills,
Inc., 152 F.
Supp. 136, discussed
infra, 353
U.S. 586fn2/10|>note 10, was a private action for treble
damages.
[
Footnote 2/2]
Transamerica Corp. v. Board of Governors, 206 F.2d 163
(1953), involved a series of stock acquisitions over many years,
some of which took place at about the time of suit.
[
Footnote 2/3]
Section 7 of the Clayton Act, 38 Stat. 731, 15 U.S.C. (1946 ed.)
§ 18, was amended in 1950 so as to broaden its application, 64
Stat. 1125, 15 U.S.C. § 18. The amendments, by their terms,
were inapplicable to acquisitions made before 1950. Thus, this case
is governed by the original language of § 7, and not by §
7 as amended.
[
Footnote 2/4]
One of the earliest rulings of the Federal Trade Commission was
that § 7 did not prohibit asset acquisitions. 1 FTC 541-542.
The primary purpose of the 1950 amendments was to bring asset
acquisitions within § 7. Proponents of the 1950 amendments
asserted on several occasions that the omission of asset
acquisitions in the original Clayton Act had been inadvertent.
See, e.g., 96 Cong.Rec. 16443. However, the legislative
history of the Clayton Act demonstrates that the purpose of §
7 was to prevent the formation of holding companies and certain
evils peculiar to stock acquisitions, particularly the secrecy of
ownership.
See 51 Cong.Rec. 9073, 14254, 14316, 14420,
14456; H.R.Rep. No. 627, 63d Cong., 2d Sess. 17; S.Rep. No. 698,
63d Cong., 2d Sess. 13.
[
Footnote 2/5]
The remarks of Senator Chilton relied on by the majority,
ante, p.
353 U. S. 591,
do not indicate that he thought that § 7 was applicable to
vertical acquisitions. His statements indicate merely that he
thought that the restraint and monopoly clauses of § 7 were
not entirely synonymous with the "substantially lessen competition"
clause.
[
Footnote 2/6]
See, e.g., 51 Cong.Rec. 9270-9271 (Representative
Carlin);
id. at 9554 (Representative Barkley);
id. at 14254-14255 (Senator Cummins);
id. at
14313 (Senator Reed);
id. at 15856-15861 (Senator Walsh);
id. at 15940 (Senator Nelson);
id. at 16001
(Senator Chilton);
id. at 16320 (Representative
Floyd).
[
Footnote 2/7]
51 Cong.Rec. 14455. Senator Reed had offered an amendment to the
first paragraph of § 7 which would have prevented a
corporation from acquiring stock in another corporation engaged in
the same line of business. This was an attempt to
stiffen
the bill in order to relieve the Government from proving that
competition had been substantially lessened by the acquisition, an
element of proof which he, Senator Cummins, and others thought
would be quite difficult.
See 51 Cong.Rec. 14254-14255,
14419-14420. Senator Chilton asked Senator Reed whether his
amendment would prevent a corporation engaged in the manufacture of
steel from acquiring stock in a corporation engaged in the
production of iron ore. Senator Reed replied that his amendment
would
not bar such an acquisition,
but that neither
would the bill as written:
"But I call the Senator's attention to the fact that, if the
illustration he uses would not be covered by the language of my
amendment, it certainly would not be covered by the language I seek
to amend. His argument would go as much against that, and even more
than against my amendment. I do not claim that this will stop
everything. I claim that it will be a long step in that
direction."
Id. at 14455. No one disputed Senator Reed's
interpretation of § 7.
[
Footnote 2/8]
See, e.g., the statement by Representative Carlin, one
of the managers of the bill in the House, to the effect that the
interlocking directorate provision contained in § 8 would
prevent a director of a corporation which supplied railroads with
materials from becoming a railroad director and, in effect,
"buy[ing] supplies from himself." 51 Cong.Rec. 9272.
[
Footnote 2/9]
See, e.g., FTC, Ann.Rep. for Fiscal Year 1929, 6-7, 60,
where the Commission stated that it could take no corrective action
under the Clayton Act against large consolidations in the food
industry "even though the consolidation was effected through the
acquisition or exchange of capital stock," because "most of these
consolidations and acquisitions were of corporations engaged in the
distribution of allied but noncompetitive products."
See
also FTC, Ann.Rep. for Fiscal Year 1927, 13-15; Statement by
General Counsel Kelley in Hearings before a Subcommittee of the
Senate Committee on the Judiciary on H.R. 2734, 81st Cong., 1st and
2d Sess. 37; Report of the Federal Trade Commission on Interlocking
Directorates, H.R.Doc. No. 652, 81st Cong., 2d Sess. 1.
[
Footnote 2/10]
In the
Ronald Fabrics case, a rayon converter alleged
that a competing corporation had restrained commerce by acquiring
control of a source of supply of rayon. The District Court held
that this allegation stated a cause of action under § 7 of the
Clayton Act.
[
Footnote 2/11]
A minority in the Senate, led by Senators Cummins and Walsh,
sought to strike out the "tend to create a monopoly" language of
§ 7. 51 Cong.Rec. 14314-14316, 14319, 14459-14461. They argued
that this language was superfluous, because the creation of
monopoly always substantially lessened competition and because the
Sherman Act contained similar language, and that there was a danger
that the language would be considered as an implied repeal of the
Sherman Act. The failure of these efforts to eliminate the
"tendency toward monopoly" clause (the "restraint of commerce"
clause had not been added to § 7 at this time) indicates that
the "tendency toward monopoly" clause was not intended to be
limited to situations already encompassed by the "substantially
lessen competition" clause. Similarly, the remarks of Senator
Chilton, quoted by the Court from 51 Cong.Rec. 16002,
ante, p.
353 U. S.
591-592, indicate that he thought the "tendency toward
monopoly" and "restraint of commerce" clauses added something. But
I find no evidence that what they did add included vertical
acquisitions.
[
Footnote 2/12]
Federal Trade Commission v. Western Meat Co.,
272 U. S. 554,
272 U. S.
561.
[
Footnote 2/13]
It might be argued that the mention of subsequent misuse in the
third paragraph of § 7, the investment proviso, enlarges the
substantive content of the first paragraph of § 7. This
paragraph provides that
"This section shall not apply to corporations purchasing such
stock solely for investment and not using the same by voting or
otherwise to bring about, or in attempting to bring about, the
substantial lessening of competition."
But the mention of use in this paragraph has the effect of
limiting the exception it contains,
i.e., the exception
for stock purchased "solely for investment." This exception is lost
if the stock is subsequently misused. But the exception contained
in this paragraph does not come into play unless the acquisition
first comes within the substantive prohibition of the first two
paragraphs of § 7. This limitation on the exception cannot
expand the substantive prohibition to which the exception
applies.
[
Footnote 2/14]
It may be that § 7 is inapplicable when the Government
fails to bring suit within a reasonable period after the
consummation of the stock acquisition. If so, the 30 years here
involved would exceed a reasonable period of incipiency. Even
though § 7 of the Clayton Act, under this theory, would be
inapplicable, any alleged restraint could be dealt with under the
Sherman Act.
[
Footnote 2/15]
The Court apparently concedes that du Pont's stock acquisition
in General Motors was lawful when made, because "its sales to
General Motors were relatively insignificant" at that time, and
because "General Motors then produced only about 11% of the total
automobile production. . . ."
Ante, p.
353 U. S. 599.
Throughout, the Court stresses the growth in size of General
Motors.
Ante, pp.
353 U. S. 595-596. The decline in the number of
automobile manufacturers is not mentioned, but is well known. And
the Court states that diffusion of General Motors' stock through
the years has increased "[t]he potency of the influence of du
Pont's 23% stock interest. . . ."
Ante, p. 607,
note 36
[
Footnote 2/16]
Except in this case, the enforcing agencies appear never to have
brought an action under § 7 more than four years after the
date of the acquisition. Consequently, the precise problem raised
here has not been directly adjudicated. Nevertheless, the cases
cited in the text spell out the proof required for a violation of
§ 7, and thus have an important bearing on this problem.
[
Footnote 2/17]
Cf. United States v. Columbia Steel Co., 334 U.
S. 495, holding that even the exclusion of competition
resulting from complete vertical integration does not violate the
Sherman Act unless competition in a substantial portion of a market
is restrained.
[
Footnote 2/18]
The following table compares General Motors' purchases, in 1947,
of several products from du Pont with its purchases of the same
products from competitors of du Pont.
bwm:
---------------------------------------------------------------------------------------
Purchases Percent of
Type of product Purchases from com- Total Gen- purchases
from petitors of eral Motors' from
du Pont du Pont purchases du Pont
---------------------------------------------------------------------------------------
Finishes $18,724,000 $8,635,000 $27,359,000 68.4
Fabrics (imitation leather and
coated fabrics) 3,639,000 5,815,000 9,454,000 38.5
Adhesives 12,000 3,056,000 3,068,000 .4
Chemicals:
Anodes 2,000 1,206,000 1,208,000 .2
Solvents 439,000 3,183,000 3,622,000 12.1
---------------------------------------------------------------------------------------
$22,816,000 $21,895,000 $44,711,000 51.0
---------------------------------------------------------------------------------------
ewm:
[
Footnote 2/19]
The following table compares du Pont's total sales of industrial
finishes in recent years with its sales of the same finishes to
General Motors:
bwm:
----------------------------------------------------------------------------
Sales to General Motors Sales to
--------------------------------------- General
Total finish Motors
Year Other sales as percent
Duco finishes Total of total
sales
----------------------------------------------------------------------------
1938 $4,569,604 $1,625,625 $6,195,229 $31,357,134 19.8
1939 6,312,005 2,448,844 8,760,849 38,514,763 22.7
1940 8,876,970 2,850,091 11,727,061 44,974,778 26.1
1941 9,768,119 3,757,389 13,525,508 61,204,127 22.1
1946 6,911,596 3,518,256 10,429,852 75,117,079 13.9
1947 12,224,798 6,713,431 18,938,229 105,266,655 18.0
----------------------------------------------------------------------------
ewm:
The years 1942 through 1945 are omitted from all tables because
of the suspension of automobile production during the war.
[
Footnote 2/20]
In 1947, a typical year, General Motors' total purchases of all
products from du Pont were $26,628,274. Of this amount,
$18,938,229, or 71% of the total, was finishes.
[
Footnote 2/21]
In 1947, over 400 paint manufacturers other than du Pont sold
finishes to General Motors. The total amount they sold was
$8,635,000, 31.6% of General Motors' requirements. Twenty-five
companies, other than du Pont, each sold amounts of finishes to
General Motors in excess of $30,000 in that year; one company sold
as much as $3,205,000.
[
Footnote 2/22]
In 1947, General Motors' purchases of industrial finishes from
du Pont, by type of finish, were as follows:
Duco $12,224,798 65%
Dulux 3,179,225 17
All Others 3,534,206 18
----------- ----
$18,938,229 100%
Thus, Duco and Dulux comprised 82% of du Pont's finish sales to
General Motors in that year.
[
Footnote 2/23]
Du Pont initially sold more Duco to other auto manufacturers
than it did to General Motors. In 1926, du Pont's sales of colored
Duco were distributed as follows: to General Motors, 19%; to other
auto manufacturers, 33%; to all others, 48%. The primary market for
clear Duco has always been the furniture industry.
[
Footnote 2/24]
For example, Van Derau, a Westinghouse executive, testified that
his company bought its entire requirements of refrigerator finishes
from du Pont because of du Pont's quality and service:
"Now, another factor -- and I think I can say this without its
being harmful to any other suppliers -- du Pont has the finest
trained technical group at their beck and call, at the beck and
call of the users of the materials, of anybody in the business, and
we have had several times, when we have had a little problem, and I
am thinking of one in particular where we were going to find it
very difficult to keep in production until the trouble would be
overcome, which I called from Pittsburgh to the Chicago office, and
the next morning one of the men of du Pont was on the job, and
within a very few hours they had materials coming in from their
Toledo plant that kept us in production."
"You cannot laugh off that kind of service. They have been
simply excellent, and I don't know how you could say any
better."
[
Footnote 2/25]
The following table compares du Pont's total sales of industrial
fabrics, primarily imitation leather and coated fabrics, in several
recent years, with the sales of those same products to General
Motors:
-------------------------------------------------------------
GM sales
Sales to Sales to as percent
Year GM others Total sales of total
sales
-------------------------------------------------------------
1938 $446,375 $6,647,112 $7,093,469 6.6
1939 803,854 7,775,778 8,579,632 9.4
1940 1,285,280 7,780,105 9,065,385 14.2
1941 1,773,079 13,093,469 14,866,548 11.9
1946 2,083,166 14,170,639 16,253,805 12.8
1947 3,639,316 16,723,610 20,362,926 17.9
-------------------------------------------------------------
[
Footnote 2/26]
The following table compares the dollar amount, in 1947, of du
Pont's total sales of the products of its various departments with
the amount sold by it to General Motors:
--------------------------------------------------------------
Sales to
Du Pont sales General
Type of product to General Total du Motors, as
Motors Pont sales percent of
total sales
--------------------------------------------------------------
Finishes $18,938,229 $105,266,655 18.0
Fabrics 3,639,316 20,362,926 17.9
Ammonia 1,742,416 50,320,207 3.5
Grasselli Chemicals 1,024,320 74,212,311 1.4
Electrochemicals 1,019,272 47,687,843 2.1
Plastics 105,422 34,828,026 0.3
Organic Chemicals 83,254 94,632,256 0.1
Rayon 45,616 250,467,514 (*)
Explosives 26,032 58,875,482 (*)
Pigments 3,530 31,496,024 (*)
Photo Products 867 25,699,756 (*)
------------------------------------
$26,628,274 $793,849,000 3.4
--------------------------------------------------------------
* Less than 0.1%.
[
Footnote 2/27]
Because the Court quotes fully from, and appears to place
special weight on, the 1926 letter of J. L. Pratt, a brief
discussion of it is appropriate by way of illustration.
Ante, pp.
353 U. S.
606-607.
The letter only purports to be an expression of Pratt's personal
views -- he makes it clear in the last paragraph that he is
expressing his own opinions, and not General Motors' policy. It
has, therefore, comparatively little bearing on du Pont's intent.
Moreover, it is significant that Pratt's attitude toward du Pont
was based not on the stock relationship, but on the fact that du
Pont saved General Motors from financial disaster in 1920. His
views, apparently, would have been the same whether or not du Pont
owned stock in General Motors. In any event, all that Pratt says is
that, in making purchases, General Motors should "always keep a
competitive situation," and "the prime consideration is to do the
best thing for Delco-Light Company. . . ." (Pratt was writing to
the general manager of Delco, a General Motors division.)
An examination of the circumstances in which this letter was
written disposes of any notion that it expressed a policy that
General Motors should prefer du Pont's products when they were
equal in quality, service, and price. The circumstances were these:
Delco Light was buying paint from a competitor of du Pont. When the
competitor failed to solve a paint problem which confronted Delco,
it called on du Pont for help. However, although du Pont solved the
problem and obtained one order for paint, Delco asked du Pont to
withhold delivery so that the competitor could be given another
opportunity to retain the business. Understandingly, Elms of the du
Pont Paint Department was somewhat piqued by this, and he wrote a
personal letter to his friend Pratt asking for his assistance.
Pratt's letter to the general manager of Delco was the result.
Despite the fact that the du Pont product was offered at a lower
price and the fact that the technical staff at Delco thought the du
Pont product superior, Delco nevertheless continued to buy from the
competitor. Du Pont never did receive the business to which the
correspondence related. Judged by either its content or its result,
the Pratt letter is a poor example of an alleged du Pont policy of
"purposely employ[ing] its stock to pry open the General Motors
market. . . ."
Ante, p.
353 U. S.
606.
[
Footnote 2/28]
The Court, without referring to any supporting evidence,
ventures the conjecture that
"General Motors probably turned to outside sources of supply at
least in part because its requirements outstripped du Pont's
production. . . ."
Ante, p.
353 U. S. 605.
As I read the record, du Pont was actively soliciting more business
from General Motors and others throughout the period covered in
this suit. I find no hint that du Pont was surfeited with business,
and unable to fill General Motors' orders.
[
Footnote 2/29]
The Court also overturns the District Court's express finding
that du Pont purchased General Motors' stock solely for investment.
The Court does this on the basis of an alleged du Pont purpose to
secure a noncompetitive preference which the Court finds expressed
in the Raskob letter and in certain statements in du Pont's 1917
and 1918 reports to its stockholders. These documents, however, are
not inconsistent with the District Court's finding of an investment
purpose. The District Court said:
"Raskob's report, the testimony of Pierre S. and Irenee du Pont,
and all the circumstances leading up to du Pont's acquisition of
this substantial interest in General Motors, as shown by the
record, establish that the acquisition was essentially an
investment. Its motivation was the profitable employment of a large
part of the surplus which du Pont had available and uncommitted to
expansion of its own business."
"
* * * *"
"Raskob's reports and other documents written at or near the
time of the investment show that du Pont's representatives were
well aware that General Motors was a large consumer of products of
the kind offered by du Pont. Raskob, for one, thought that du Pont
would ultimately get all that business, but there is no evidence
that Raskob expected to secure General Motors trade by imposing any
limitation upon its freedom to buy from suppliers of its choice.
Other documents also establish du Pont's continued interest in
selling to General Motors -- even to the extent of the latter's
entire requirements -- but they similarly make no suggestion that
the desired result was to be achieved by limiting General Motors
purchasing freedom. On the contrary, a number of them explicitly
recognized that General Motors trade could only be secured on a
competitive basis."
126 F. Supp. at 242, 243. Whether any stock purchase is an
investment turns largely on the intent of the purchaser.
Pennsylvania R. Co. v. Interstate Commerce Commission, 66
F.2d 37,
affirmed by an equally divided court, 291 U.S.
651. In this case, since the District Court's finding with
reference to that intent is unequivocal and not clearly erroneous,
the stock acquisition falls within the proviso, stated in the third
paragraph of § 7, expressly excepting acquisitions made
"solely for investment."
[
Footnote 2/30]
The District Court did not reach this question, since it found
that there was no reasonable probability of any foreclosure of du
Pont's competitors by reason of du Pont's 23% stock interest in
General Motors. Consequently, there are no findings of fact dealing
with the relevant market. Also, the record appears deficient on
such crucial questions as the characteristics of the products, the
uses to which they are put, the extent to which they are
interchangeable with competitors' products, and so on. For these
reasons, I believe the Court, in any event, should remand the case
to the District Court to give the District Judge, who is more
familiar with the record than we can be, an opportunity to review
the record and entertain argument with respect to the
substantiality of the share of the relevant market affected by the
foreclosure which the Court finds to exist. By declining to remand,
the Court necessitates a scrutiny here of this huge record for a
determination of an essentially factual question, not passed on by
the District Court and not thoroughly briefed or argued by the
parties.
[
Footnote 2/31]
The Court states that "General Motors took 93% of du Pont's
automobile Duco production in 1941, and 83% in 1947."
Ante, p.
353 U. S. 605.
These figures are of little significance. Not only do they omit the
crucial sales -- those made outside the automobile industry -- but
they give a misleading impression with respect to du Pont's sales
to the automobile industry. As previously stated, Ford chose to
make its own requirements after about 1935, and Chrysler desired to
concentrate its purchases on one supplier. Under these figures,
after eliminating Ford and Chrysler and deducting du Pont's sales
to General Motors, du Pont must have supplied nearly half of the
entire requirements of all remaining auto manufacturers in 1941,
and an even larger portion in 1947.
The record does not contain complete figures on the amount of
Duco sold outside the automobile industry. However, there are
figures for selected years. In 1927, for example, 51.5% of all Duco
sales were to other than automobile manufacturers (1,166,220
gallons out of a total of 2,263,000 gallons). In 1948, du Pont's
gross sales to purchasers other than General Motors of the same
kinds of finishes bought by General Motors amounted to about
$97,000,000; its sales to General Motors in the same year were
$21,000,000, or 21.7% of the total. The record reveals that General
Motors' purchases of finishes from du Pont have ranged in recent
years from 14% to 26% of du Pont's sales of such finishes to all
customers. The conclusion seems clear that du Pont's finishes have
found wide acceptance in innumerable industries, and that du Pont
is not dependent on General Motors for a captive paint market.
[
Footnote 2/32]
U.S. Department of Commerce, Bureau of the Census, II Census of
Manufactures: 1947, Statistics by Industry, 414-415. There were
1,291 establishments manufacturing these products. Du Pont's total
sales were 8.1% of the industry.
[
Footnote 2/33]
In the
Fargo case, Maytag, an appliance manufacturer,
acquired a 40% stock interest in, and contracted to purchase the
entire output of, Globe, a gas range manufacturer. A Globe dealer,
who lost his source of supply as a result of the transaction,
brought a treble damage action alleging,
inter alia, that
the stock acquisition violated § 7 of the Clayton Act. The
evidence showed that there were about 70 manufacturers of gas
ranges, and that Globe was about eighteenth in size, selling a
little less than 2% of the national market (about $5,000,000 a
year). The Court of Appeals for the Seventh Circuit held that the
stock acquisition did not violate § 7, because the plaintiff
had other readily available sources of supply.
The acquisition of an outlet is governed by similar principles.
In either case, the question is whether competitors may be
substantially limited in their competitive opportunities. Assuming
that du Pont had purchased General Motors outright, and thus
commanded an outlet consuming about 4% of the national market for
industrial finishes and about 2% of the national market for
industrial fabrics, it seems unlikely that du Pont's paint and
fabric competitors would be substantially limited in selling their
products, when 96% and 98%, respectively, of the national market
would remain open to them.
|
353
U.S. 586app|
APPENDIX TO MR. JUSTICE BURTON'S DISSENT
"SEC. 7. That no corporation engaged in commerce shall acquire,
directly or indirectly, the whole or any part of the stock or other
share capital of another corporation engaged also in commerce,
where the effect of such acquisition may be to substantially lessen
competition between the corporation whose stock is so acquired and
the corporation making the acquisition, or to restrain such
commerce in any section or community, or tend to create a monopoly
of any line of commerce."
"No corporation shall acquire, directly or indirectly, the whole
or any part of the stock or other share capital of two or more
corporations engaged in commerce where the effect of such
acquisition, or the use of such stock by the voting or granting of
proxies or otherwise, may be to substantially lessen competition
between such corporations, or any of them, whose stock or other
share capital is so acquired, or to restrain such commerce in any
section or community, or tend to create a monopoly of any line of
commerce."
"This section shall not apply to corporations purchasing such
stock solely for investment and not using the same by voting or
otherwise to bring about, or in attempting to bring about, the
substantial lessening of competition. Nor shall anything contained
in this section prevent a corporation engaged in commerce from
causing the formation of subsidiary corporations for the actual
carrying on of their immediate lawful business, or the natural and
legitimate branches or extensions thereof, or from owning and
holding all or a part of the stock of such subsidiary corporations,
when the effect of such formation is not to substantially lessen
competition."
"Nor shall anything herein contained be construed to prohibit
any common carrier subject to the laws to regulate commerce from
aiding in the construction of branches
Page 353 U. S. 656
or short lines so located as to become feeders to the main line
of the company so aiding in such construction or from acquiring or
owning all or any part of the stock of such branch lines, nor to
prevent any such common carrier from acquiring and owning all or
any part of the stock of a branch or short line constructed by an
independent company where there is no substantial competition
between the company owning the branch line so constructed and the
company owning the main line acquiring the property or an interest
therein, nor to prevent such common carrier from extending any of
its lines through the medium of the acquisition of stock or
otherwise of any other such common carrier where there is no
substantial competition between the company extending its lines and
the company whose stock, property, or an interest therein is so
acquired."
"Nothing contained in this section shall be held to affect or
impair any right heretofore legally acquired:
Provided,
That nothing in this section shall be held or construed to
authorize or make lawful anything heretofore prohibited or made
illegal by the antitrust laws, nor to exempt any person from the
penal provisions thereof or the civil remedies therein
provided."
38 Stat. 731-732, 15 U.S.C. (1946 ed.) § 18.