2. Vinegar made from dried apples by adding water equivalent to
that removed in the drying and fermenting the resulting solution,
even though it be similar to vinegar produced directly from fresh
apple cider and equally wholesome, is not the same thing, and a
label describing it as "apple cider vinegar made from selected
apples" is misleading to the public, and a misbranding within the
meaning of the Food and Drugs Act. P.
265 U. S.
443.
289 F. 181 reversed.
Certiorari to a judgment of the Circuit Court of Appeals which
reversed a judgment of the district court condemning divers barrels
of vinegar under the Food and Drugs Act.
Page 265 U. S. 439
MR. JUSTICE BUTLER delivered the opinion of the Court.
This case arises under Food and Drugs Act June 30, 1906, c.
3915, 34 Stat. 768.. The United States filed information in the
District Court for the Northern District of Ohio, Eastern Division,
for the condemnation of 95 barrels of vinegar. Every barrel seized
was labeled:
"
Douglas Packing Company"
"
Excelsior Brand Apple Cider Vinegar Made"
"
from Selected Apples"
"
Reduced to 4 Percentum"
"
Rochester, N.Y."
The information alleged that the vinegar was adulterated, in
violation of § 7 of the act. It also alleged that the vinegar
was made from dried or evaporated apples, and was misbranded in
violation of § 8, in that the statements on the label were
false and misleading, and in that it was an imitation of, and
offered for sale under, the distinctive name of another article,
namely, apple cider vinegar.
The Douglas Packing Company appeared as claimant, and by its
answer admitted that the vinegar was labeled as alleged, and that
evaporated apples had been used in its manufacture. It averred that
nevertheless it was pure cider vinegar, and denied adulteration and
misbranding. A jury was waived, and the case was submitted on the
pleadings and an agreed statement of facts. The court found that
the charge of adulteration was not sustained, but held that the
vinegar was misbranded. Claimant appealed, and the circuit court of
appeals reversed the judgment. 289 F. 181. Certiorari was allowed.
263 U.S. 695.
The question for decision is whether the vinegar was
misbranded.
Page 265 U. S. 440
The substance of the agreed statement of facts may be set forth
briefly. Claimant is engaged in the manufacture of food products
from evaporated and unevaporated apples. During the apple season,
from about September 25 to December 15, it makes apple cider and
apple cider vinegar from fresh or unevaporated apples. During the
balance of the year, it makes products which it designates as
"apple cider" and "apple cider vinegar" from evaporated apples. The
most approved process for dehydrating apples is used, and, in
applying it, small quantities of sulphur fumes are employed to
prevent rot, fermentation, and consequent discoloration. The
principal result of dehydration is the removal of about 80 percent
of the water. Whether and to what extent any other constituents of
the apple are removed is not beyond controversy; in the present
state of chemical science, no accepted test or method of analysis
is provided for the making of such determination. Only mature
fruit, free from rot and ferment, can be used economically and
advantageously.
In manufacturing, claimant places in a receptacle a quantity of
evaporated apples to which an amount of pure water substantially
equivalent to that removed in the evaporating process has been
added. A heavy weight is placed on top of the apples and a stream
of water is introduced at the top of the receptacle through a pipe
and is applied until the liquid, released through a vent at the
bottom, has carried off in solution such of the constituents of the
evaporated apples as are soluble in cold water and useful in the
manufacture of vinegar. Such liquid, which is substantially
equivalent in quantity to that which would have been obtained had
unevaporated apples been used, carries a small and entirely
harmless quantity of sulphur dioxide, which is removed during the
process of fining and filtration by the addition of barium
carbonate or some other proper chemical agent. The liquid is then
subjected to alcoholic and subsequent
Page 265 U. S. 441
acetic fermentation in the same manner as that followed by the
manufacturer of apple cider vinegar made from the liquid content of
unevaporated apples. Claimant employs the same receptacles,
equipment, and process of manufacturing for evaporated as for
unevaporated apples, except that, in the case of evaporated apples,
pure water is added as above described, and in the process of
fining and filtration, an additional chemical is used to
precipitate any sulphur compounds present and resulting from
dehydration.
The resulting liquid, upon chemical analysis, gives results
similar to those obtained from an analysis of apple cider made from
unevaporated apples, except that it contains a trace of barium
incident to the process of manufacture. Vinegar so made is similar
in taste and in composition to the vinegar made from unevaporated
apples, except that the vinegar made from evaporated apples
contains a trace of barium incident to the process of manufacture.
There is no claim by libelant that this trace of barium renders it
deleterious or injurious to health. It was conceded that the
vinegar involved in these proceedings was vinegar made from dried
or evaporated apples by substantially the process above described.
There is no claim by the libelant that the vinegar was inferior to
that made from fresh or unevaporated apples.
Since 1906, claimant has sold throughout the United States its
product manufactured from unevaporated as well as from evaporated
apples as "apple cider" and "apple cider vinegar," selling its
vinegar under the brand above quoted, or under the brand "Sun
Bright brand apple cider vinegar made from selected apples." Its
output of vinegar is about 100,000 barrels a year. Before and since
the passage of the Food and Drugs Act, vinegar in large quantities,
and to a certain extent a beverage, made from evaporated apples
were sold in various parts of the United States as "apple cider
vinegar" and "apple
Page 265 U. S. 442
cider," respectively, by many manufacturers. Claimant, in
manufacturing and selling such products so labeled, acted in good
faith. The Department of Agriculture has never sanctioned this
labeling, and its attitude with reference thereto is evidenced by
the definition of "apple cider vinegar" set forth in Circulars 13,
17, 19 and 136, and Food Inspection Decision 140.
* It is stipulated
that the juice of unevaporated apples, when subjected to alcoholic
and subsequent acetous fermentation, is entitled to the name "apple
cider vinegar."
Section 6 of the act provides that:
". . . The term 'food,' as used herein, shall include all
articles used for food, drink, confectionery, or condiment by man
or other animals, whether simple, mixed, or compound."
Section 8 provides:
"That the term 'misbranded,' as used herein, shall apply to all
. . . articles of food, or articles which enter into the
composition of food, the package or label of which shall bear any
statement, design, or device regarding such article, or the
ingredients or substances contained therein which shall be false or
misleading in any particular. . . . That, for the purposes of this
act, an article shall also be deemed to be misbranded: . . . In the
case of food: First. If it be an imitation of or offered for sale
under the distinctive name of another article. Second. If it be
labeled or branded so as to deceive or mislead the purchaser. . . .
Fourth. If the package containing it or its label shall bear any
statement, design, or device regarding the ingredients or the
substances contained therein, which . . . shall be false or
misleading in any particular. . . ."
The statute is plain and direct. Its comprehensive terms condemn
every statement, design, and device which
Page 265 U. S. 443
may mislead or deceive. Deception may result from the use of
statements not technically false or which may be literally true.
The aim of the statute is to prevent that resulting from
indirection and ambiguity, as well as from statements which are
false. It is not difficult to choose statements, designs, and
devices which will not deceive. Those which are ambiguous and
liable to mislead should be read favorably to the accomplishment of
the purpose of the act. The statute applies to food, and the
ingredients and substances contained therein. It was enacted to
enable purchasers to buy food for what it really is.
United
States v. Schider, 246 U. S. 519,
246 U. S. 522;
United States v. Lexington Mill Co., 232 U.
S. 399,
232 U. S. 409;
United States v. Antikamnia Co., 231 U.
S. 654,
231 U. S.
665.
The vinegar made from dried apples was not the same as that
which would have been produced from the apples without dehydration.
The dehydration took from them about 80 percent of the water
content -- an amount in excess of two-thirds of the total of their
constituent elements. The substance removed was a part of their
juice from which cider and vinegar would have been made if the
apples had been used in their natural state. That element was not
replaced. The substance extracted from dried apples is different
from the pressed out juice of apples. Samples of cider fermented
and unfermented made from fresh and evaporated apples, and vinegar
made from both kinds of cider were submitted to and examined by the
district judge who tried the case. He found that there were slight
differences in appearance and taste, but that all had the
appearance and taste of cider and vinegar. While the vinegar in
question made from dried apples was like or similar to that which
would have been produced by the use of fresh apples, it was not the
identical product. The added water, constituting an element
amounting to more than one-half of the total of all ingredients
Page 265 U. S. 444
of the vinegar, never was a constituent element or part of the
apples. The use of dried apples necessarily results in a different
product.
If an article is not the identical thing that the brand
indicates it to be, it is misbranded. The vinegar in question was
not the identical thing that the statement, "Excelsior Brand Apple
Cider Vinegar made from selected apples," indicated it to be. These
words are to be considered in view of the admitted facts and others
of which the court may take judicial notice. The words "Excelsior
Brand," calculated to give the impression of superiority, may be
put to one side as not liable to mislead. But the words, "apple
cider vinegar made from selected apples" are misleading. Apple
cider vinegar is made from apple cider. Cider is the expressed
juice of apples, and is so popularly and generally known.
See
Eureka Vinegar Co. v. Gazette Printing Co., 35 F. 570;
Hildick Apple Juice Co. v. Williams, 269 F. 184;
Monroe Cider, Vinegar & Fruit Co. v. Riordan, 280 F.
624, 626;
Sterling Cider Co. v. Casey, 285 F. 885,
aff'd, 294 F. 426. It was stipulated that the juice of
unevaporated apples when subjected to alcoholic and subsequent
acetous fermentation is entitled to the name "apple cider vinegar."
The vinegar in question was not the same as if made from apples
without dehydration. The name "apple cider vinegar" included in the
brand did not represent the article to be what it really was, and,
in effect, did represent it to be what it was not -- vinegar made
from fresh or unevaporated apples. The words "made from selected
apples" indicate that the apples used were chosen with special
regard to their fitness for the purpose of making apple cider
vinegar. They give no hint that the vinegar was made from dried
apples, or that the larger part of the moisture content of the
apples was eliminated and water substituted therefor. As used
Page 265 U. S. 445
on the label, they aid the misrepresentation made by the words
"apple cider vinegar."
The misrepresentation was in respect of the vinegar itself, and
did not relate to the method of production merely. When considered
independently of the product, the method of manufacture is not
material. The act requires no disclosure concerning it. And it
makes no difference whether vinegar made from dried apples is or is
not inferior to apple cider vinegar.
The label was misleading as to the vinegar, its substance, and
ingredients. The facts admitted sustain the charge of
misbranding.
Judgment reversed.
* The definition referred to is: "Vinegar, cider vinegar, apple
vinegar, is the product made by the alcoholic and subsequent
acetous fermentations of the juice of apples. . . ."